Monday, 4th May 2015

Gorenje and MINI team up for a MAXI experience

Gorenje and MINI team up for a MAXI experience

Innovative cooperation between two trendy brands

In March and April, MINI showrooms in Poland, Hungary and Czech republic hosted an inspiring event, collaboration of two heroes – Gorenje and MINI. Test drives of the new MINI in these countries were accompanied by culinary endeavours with famous chefs who worked with Gorenje kitchen heroes to add another layer of pleasure to the experience. The occasion was also celebrated with a limited edition of Gorenje Retro refrigerators exclusively designed with a MINI theme.

Modern get-together of retro friends

MINI, the legendary automotive brand, was making new friendships in showrooms as the brands MINI and Gorenje treated their fans to a series of innovative experiences. The purpose of these meetings was to socialize, to meet the new car model, and to enjoy good food and superior design.

Culinary adventure, directed by the Gorenje brand

Test drives of the new car were accompanied by cooking sessions in a specially designed Gorenje mini kitchen. Renowned chefs used a colourful range of top-class kitchen assistants – highly convenient Gorenje appliances of modern design – to whip up breath taking bites that impressed the gourmets at the events.

Induction hob and the two ovens from the new cooking appliances generation (multifunctional oven ProCook and compact steam oven) are Gorenje brand's flagships. They combine smart technology, user-friendly approach, and functional design to allow simple, economical, and automated cooking. One of the most popular Gorenje products is certainly the Retro refrigerator ranked in the A++ energy class. Available in a number of colours, it provides the optimum microclimate to extend the freshness of the food. Exquisite design of Gorenje appliances added a special touch to the MINI showrooms.

Limited edition of MINI-themed Retro refrigerators

Unique collaboration also resulted in a special limited edition of Gorenje Retro refrigerators featuring the distinctive MINI design. The appearance of the fridge is based on iconic MINI design in the combination of black and red, and the characteristic parallel lines. Also common to the Gorenje Retro refrigerators and the MINI cars is the vintage appeal with rounded lines and exceptional attention to details like the logo or the handle. The limited edition of Gorenje MINI-themed refrigerators was created to celebrate the cooperation between these two remarkable brands, to delight of the visitors of MAXI experiences at the MINI showrooms.