With this agreement, Hisense Europe is
joining the exclusive circle of strategically important partners of the
MediaMarktSaturn Retail Group – a significant vote of confidence and a clear
signal for the shared future. MediaMarktSaturn is Europe’s leading consumer
electronics retailer and provider of related services. The company operates
over 1,000 stores across Europe. They are the leading consumer electronics
retailer in Europe and have a significant online presence as well. With around two
billion customer contacts per year across all channels, the electronics
retailer has an enormous reach, claiming number 1 or 2 market position in nine
of the eleven European countries where they operate. They are present in Germany,
Austria, Belgium, Italy, Luxembourg, the Netherlands, Portugal, Spain, Sweden,
Hungary, and Poland. As part of its
strategic realignment, the company is developing itself from a classical
product seller to a solutions-oriented omnichannel platform which integrates
the topics customer and sustainability into all of its business activities.
At the heart of the alliance between MediaMarktSaturn and Hisense Europe
are three key strategic priorities. The partnership aims to drive sustainable
growth through targeted expansion across all eleven national organizations of
MediaMarktSaturn and the sales business units of Hisense Europe. Additionally,
it seeks to remove existing operational barriers, for example, through
efficient troubleshooting while the marketing approach will be sharpened by
global retail media initiatives to create a stronger market impact.
A win-win partnership
for both sides
The partnership combines the innovative
strength and operational expertise of Hisense Europe with the global reach and
market knowledge of MediaMarktSaturn. Both sides benefit from intensive
knowledge sharing, increased market penetration, and a clearly aligned future
strategy.
“This partnership is a milestone in our
international growth strategy. It demonstrates what is possible when two strong
partners work together as equals – with a clear vision and shared ambition,”
said Hanson Han, CEO of Hisense Europe.
“We are delighted to welcome Hisense
Europe as a strategic partner. This collaboration opens up enormous potential
for both sides – operationally as well as strategically. Together, we are
actively shaping the future of the industry,” said Alexander Rauchut, the CEO
of MediaMarktSaturn Germany.
The implementation and further development
of the partnership fall under the responsibility of the Group’s Chief
Commercial Officer and CEO of MediaMarktSaturn Germany Alexander Rauchut. Together
with Vice President or International Partner and Supplier Management at
MediaMarktSaturn Retail Group Alpay Güner, Executive Vice-President of Hisense
Europe Louis Hou, and Sühel Semerci, Executive Vice President of Hisense
Gorenje Germany. The senior leadership team will drive this cooperation,
providing targeted operational support at the country level and ensuring a
sustainable, strategic collaboration.