Hisense's
exhibition stand covering the global Hisense, Gorenje and ASKO brands spreads
on almost 3,900 square meters. As part of the official IFA tour, the Mayor of
Berlin, Kai Wegner and his delegation visited the Hisense booth and met with the
Hisense Europe management. IFA has further fortified its position as the
world’s largest event of the industry - for manufacturers, buyers, business
partners and the general public, attracting more than 215,000 visitors from 138
countries last year, with over 1,800 exhibitors showcasing their products.
Hisense
marks a new era of affordable premium technology and continues its partnership
with FIFA
As a global
leader in display technology and smart home solutions, Hisense is introducing a
new chapter in innovation at IFA 2025. Building on the successful breakthrough
of the RGB-MiniLED TV in January this year, which marked a new era of
affordable premium technology and picture performance, Hisense has further
upgraded its RGB MiniLED TV with powerful hardware enhancements and AI-powered
software designed to bring fans closer to every moment of the game. Just in
time for the new, fourth consecutive partnership with FIFA as an official
partner of the FIFA World Cup 2026™. Through our collaboration with FIFA, we
are not only building and strengthening the global brand recognition, but also
continuously improving the fan experience with the latest technologies (e.g.
the integration of technology into VAR systems at the FIFA Club World Cup 2025™
and the current RGB MiniLED technology for home screens). With such
innovations, we are further strengthening our leading role in defining new
visual standards and providing next-generation home entertainment.
At the
official announcement of the new Hisense and FIFA partnership, Catherine
Fang, Vice President of the Hisense Group, emphasized that football is
characterized by vision, passion and shared values that unite fans around the
world. “Hisense’s ambition is to ensure that every fan can experience the game
as vividly as if they were in the stadium. With a user-centric philosophy and
continued strong investment in display innovations – from HDR to Laser TVs and
now RGB-MiniLED – Hisense is committed to delivering an immersive viewing
experience for the most popular sporting events, celebrating the beauty of the
game and bringing people together.”
FIFA
Chief Business Officer Romy Gai said FIFA values the long-term partnership with Hisense and the
company’s strong commitment to innovation and football fans around the world.
“Both organizations look forward to working together to bring the excitement of
the tournament to millions of households around the world as we prepare for the
2026 FIFA World Cup™.”
As the 2026
tournament will be the first to be hosted by three countries with 48 teams,
Hisense will strive to transform billions of living rooms into front-row seats,
ensuring that fans everywhere can enjoy the game like never before and truly own
the moment.
Gorenje
celebrates 75th anniversary with outstanding achievement in sustainability
The new
Hisense, Gorenje and ASKO appliances bring improved technologies and functions,
consume less energy, provide a simpler user experience and contribute to a
greener and more sustainable future. This year, as Gorenje celebrates its 75th
anniversary, we have crowned our sustainability efforts with the highest,
platinum EcoVadis award, ranking in the top 1 percent of more than 150,000
companies assessed by EcoVadis worldwide. This places the company Gorenje, our manufacturer
of home appliances under the three above mentioned global brands, among the
most successful companies in the world in the field of responsible and
sustainable business, and at the same time reflects our dedication and
commitment to promoting sustainability as a core value of our operations.
A rich portfolio
of innovations and design awards
Under the
Gorenje brand, we are premiering at IFA the new SimpliCare line of laundry
care, washing machines and tumble dryers with the innovative TotalFresh and
NatureDry functions, which we will launch on the European market next year.
TotalFresh uses a dedicated fan to dry the inside of the washing machine after
each cycle to prevent the formation of mold, which prevents unpleasant odors
and bacteria and keeps the machine and clothes fresh. NatureDry in dryers is
especially ideal for delicate clothes that need extra care, as it protects
colors, maintains the softness and natural feel of fabrics. By drying at just
38°C (approximately 25% lower than standard drying temperatures), it gently
mimics the effect of air drying outdoors, but in half the time. With special
functions of reduced washing and drying time, SimpliCare appliances can wash
and dry a full load of laundry in 68 minutes.
For the
first time at IFA 2025, we are also presenting new generations of dishwashers,
award-winning Gorenje induction hobs with integrated hood (the German Design
Award 2025 winner, Iconic Design Award 2025 winner and Circular Design 2025
winner) and built-in ovens (Red Dot 2025 and Iconic Design 2025 awards winner).
Hisense with
promising growth on the European market
In Europe, Hisense
has 27 business units, three manufacturing centers and four research and
development centers. The European part of the corporation, the Hisense Europe group,
with 10,000 employees across Europe, achieved 4.5 billion euros in revenue last
year, sold 20 million products and achieved a 22% year-on-year growth in market
share by value. The European market is among the most promising and
fastest-growing for the Hisense Group in 2025, as sales revenue increased by 8.9%
year-on-year in the first half of the year, and growth rates in key product
categories such as air conditioners, washing machines, dishwashers and
refrigerators exceed the industry average.
Strategically,
Hisense's business development and growth in Europe is based on three pillars:
a range of premium products (100-inch and larger TVs, laser TVs and
technologically advanced home appliances with connectivity, energy efficiency
and superior design), advanced own-developed technologies that provide
consumers with appliances and services that support different life scenarios,
and localized integration of R&D, production and sales. With the main
European production center and a strong R&D center in Velenje, Slovenia,
including manufacturing companies in Serbia and the Czech Republic, we have
built a "European production + European design" system that improves
channel response speed and operational efficiency.
Through
innovation, service and high-profile sponsorships of the world's and European largest
sporting events, and an impressive collection of awards for technologically
advanced and superbly designed products, we are steadily investing in building
up the strength and reputation of our brands.
You can
take a virtual walk through the Hisense booth here: Hisense Europe @ IFA 2025 – Shaping Tomorrow’s Homes, where you can also find more details
about products, innovations, brands and design.