At Gorenje, we’ve always believed that greatness begins at home and today, we’re honoured to share a new chapter of our own: football legend Luka Modrić is officially joining the Gorenje family as our new brand ambassador.
Luka Modrić is one of the most accomplished
footballers of his time. A Ballon d’Or winner, a player admired worldwide, and
someone who has built his career on dedication, calm focus, and resilience. But
what connects him to Gorenje goes beyond trophies. It’s the values behind
his success – the same dedication that shapes our brand: home, family, balance,
and the everyday moments that fuel greatness.
Gorenje’s brand philosophy – Life Simplified – naturally
aligns with Modrić’s personal story and character. Known for
his grounded nature despite worldwide fame, Modrić embodies the simplicity,
humility, warmth, and gratitude that Gorenje stands for.
A
collaboration of greatness
We believe that the environment we return to each day
matters. It sets the tone for how we show up in the world – whether on a pitch,
in a workplace, or in our own personal goals. That’s why Luka Modrić’s
perspective resonates so strongly with us. Our partnership is not just about
appliances – it is about supporting home life that makes greatness possible.
We are proud to provide the 'quiet assist' that allows
a legend like Luka, and families across Europe, to focus on the moments that
truly matter. To help creating a home experience that supports real life – the
routines, family dynamics, the celebrations, and everything in between.
A partnership
coming alive across Europe
Over the next years, Luka Modrić will represent
Gorenje across brand communication, product storytelling and major campaign moments,
including the upcoming FIFA World Cup 2026TM campaign.
The collaboration will come alive across all Europe –
on TV, online, in outdoor and printed media, as well as in stores.
But more importantly, in the stories we tell about home, family,
and the quiet everyday rituals we all share.
With Luka Modrić joining our journey, we are inspired even more to continue creating appliances that support real life, in all
its beautiful simplicity. This is where greatness begins, and we’re proud to
take this step forward together.