Hisense, a leading global brand in consumer electronics and home appliances, has unveiled its new 2026 RGB MiniLED TV range at the Home of FIFA in Zurich, underlining not only its latest advances in display technology but also the strength and maturity of its long‑standing partnership with FIFA ahead of the FIFA World Cup 2026™.
Hosting the
product launch at FIFA Headquarters reflects the close and evolving
relationship between Hisense and FIFA – a partnership that goes beyond
sponsorship and is built on trust, shared innovation, and long‑term
collaboration. The event brought together technology, football, and innovation
at a location that symbolises the result of this multi‑year partnership.
At the
centre of the event was the presentation of Hisense’s 2026 RGB MiniLED TV
range, introduced under the theme “See the unseen game in colour.” As
the originator of RGB MiniLED technology, Hisense continues to push the
boundaries of display performance, positioning the new line‑up as a key
milestone in the brand’s premium TV strategy and its ongoing focus on high‑performance
visual innovation.
The latest
generation of RGB MiniLED TVs delivers significant improvements in colour
accuracy, brightness control, and detail reproduction, resulting in a more
natural, vivid, and immersive viewing experience. Powering the range is the Hi‑View
AI Engine RGB, a next‑generation processor that optimises image processing,
brightness, contrast, and motion in real time. Designed to analyse content
scene by scene, it ensures exceptional clarity and precision – even during fast‑paced
sports action.
The 2026
range will be available in screen sizes from 55 to 116 inches, catering
to a wide range of viewing preferences. It introduces two new series, UR8S
and UR9S, alongside the flagship UX series, making advanced RGB
MiniLED technology accessible to more consumers worldwide. The TVs also feature
an Anti‑Reflection and Glare‑Free panel, supporting comfortable viewing
across different lighting conditions – from daylight living rooms to evening
match viewings.
As
highlighted at the event by Jianmin Han, Hisense Europe CEO:
“Launching
our RGB MiniLED TVs at the Home of FIFA is a powerful expression of how far our
partnership has come. With the 2026 RGB MiniLED range, we are delivering display
technology that meets the highest standards – redefining how fans experience
football, from every colour nuance to every crucial detail.”
On the partnership note, Romy Gai,
FIFA Chief Business Officer, highlighted:
“Moments
like that don’t happen by accident. They happen because the right
partners come together, with the right vision, the commitment to delivering
excellence at every touchpoint, and to creating a platform that inspires,
unites, and leaves a lastinglegacy far beyond the final whistle.”
A key
milestone in the partnership was also announced at the event: for the FIFA
World Cup 2026™, Hisense will serve as the Official Video Assistant
Referee (VAR) Review TV Provider. This expanded role reflects FIFA’s
confidence in Hisense’s display technology, supporting match officials with
precise, high‑performance screens both in stadium environments and operational
settings. Commenting on the evolution of the partnership and the significance
of the VAR role, Candy Pang, Global Brand General
Manager, Hisense
Global Commercial Center said:
“Our
partnership with FIFA has evolved far beyond traditional sponsorship. Being
selected as the Official VAR Review TV Provider for the FIFA World Cup 2026™
highlights the trust placed in Hisense technology, where accuracy, reliability,
and performance are critical. We will provide strong support for the VAR operations system through the
provision of our most advanced display technology and TV products, the RGB
MiniLED TV that we are launching here today. These screens give you incredibly rich,
natural, and accurate colours. When video assistant referees look at live match
footage, they see everything clearly and exactly as it really happens.”
Commenting
on the VAR partnership, Nick Brown, FIFA Director Commercial Partnerships,
said:
“This is
a step forwardtowards delivering exceptional picture quality and accuracy. And this is
a testament of howtechnologycanactively supportand enhance aspects ofthe gameduring the tournament. And it's a testament
to how technology leadership innovation can make an absolute difference to the experience of the
fans, of the officials, and of the teams.”
Hisense is
sponsoring the FIFA World Cup™ for the third consecutive time, following
tournaments in Russia and Qatar. The 2026 edition will be the largest in the
tournament’s history, hosted across Canada, Mexico, and the United States.
The
collaboration between Hisense and FIFA began in 2017 and has grown
continuously, including the inaugural 32‑team FIFA Club World Cup™,
where Hisense was named the first‑ever Official Partner. With matches taking
place across three nations for the first time, the FIFA World Cup 2026™ is set
to be the most inclusive edition to date. Through its partnership with FIFA,
Hisense aims to enhance how fans around the world experience football – powered
by trusted, cutting‑edge display technology.
This long‑term partnership strategy reflects a
broader transformation of the Hisense Group’s international business. Commenting
on the Group’s international growth, Alenka Potočnik Anžič, Hisense Europe
Marketing Director, said:
“Over the past two decades, the
Hisense Group has undergone a significant transformation in its international
business. From generating less than 10% of overseas revenue through its own
brands in 2006, nearly 90% of international revenue today comes from Group’s
portfolio of own brands. This growth reflects a long‑term strategic shift towards building strong global brands, supported by
sustained investment in technology, innovation, and major sports partnerships
such as FIFA and UEFA, which have helped strengthen brand recognition and trust
across international markets.”