The Gorenje stand at EuroCucina 2026 was the center of attention today as the brand welcomed a global football icon and its ambassador, Luka Modrić. The legendary midfielder brought his characteristic class and precision from the pitch to the kitchen, delighting a crowd of partners at the world’s most prestigious kitchen trade fair.
The event served
as a powerful platform for Gorenje to showcase not only its latest innovations
but also its strategic vision for the future. A key announcement was the
brand's enhanced entry into the kitchen retail trade (KRT) channel, a decisive
move to strengthen Gorenje's position in the premium built-in appliance market
and cultivate deeper partnerships with kitchen design specialists.
"Having
Luka Modrić with us at EuroCucina is a tremendous honor and a perfect
illustration of what our brand stands for." said Jianmin Han, Hisense Europe CEO, responsible
for global management of Gorenje brand.
“Luka's career is a testament to dedication, world-class performance,
and the importance of a strong team; values that are deeply embedded in
Gorenje's DNA. This partnership is a perfect fit. As we expand our presence in
the KRT channel, Luka helps us communicate our commitment to quality,
reliability, and thoughtful design that genuinely simplifies life for our
customers. He embodies the excellence we build into every appliance." added Alenka Potočnik Anžič, marketing director at
Hisense Europe.
Luka Modrić shared his enthusiasm for the collaboration and the
experience at the Gorenje stand. He put the fastest pizza built-in oven to
the test, creating a perfect Neapolitan pizza in just 2 minutes alongside
renowned Italian pizzaiolo Vito Iacopelli. Together, they crafted a special
signature 'Luka' pizza, adding a memorable highlight to the experience.
Luka Modrić, Gorenje ambassador "It's
a great honor to be here in Milan with Gorenje. As an athlete, I know that
success is about discipline and having the right team and tools. In the
kitchen, it's no different. Gorenje makes products that are reliable and easy
to use, which is important for a busy family life. Making pizza today was a lot
of fun, and it shows how great technology can help you create wonderful moments
with the people you love. For me, Gorenje represents quality and a tradition of
excellence that I can really connect with, making this a very natural and
perfect partnership."
The event at EuroCucina underscored the powerful alignment
between Gorenje's brand promise and Luka Modrić's global persona, leaving a
lasting impression on industry professionals and media alike. It was a clear
signal of Gorenje's ambition and its commitment to winning in the competitive
European market.