Press room Gorenje in Milan 2010

World Premiere of the prototype Gorenje Ora-Ïto Carbon Collection

Gorenje in Milan 2010 Press room
In Milan, Gorenje shared the company of several other globally renowned brands at the exclusive exhibition by the French designer Ora-Ïto, unveiling his latest creations in elegant black, which resulted from his cooperation with brands like Steiner,
Guerlain, Christofle, Altro-Supergrif, Stepevi, Laguiole, and of course Gorenje. The extensive exhibition of Ora-Ïto's work was set up at the Magna Pars exhibition centre, one of the hallmarks of the famous Via Tortona in Milan. As expected, the attendance
was overwhelming.

Special features of the new, prototype Gorenje Ora-Ïto Carbon Collection include the hobs, door and front sides made of satinated black glass, and a carbon fibre handle, the collection's hallmark that endows it with a sense of trendy urban style. The
prototype collection includes a fridge freezer, an induction hob, an oven with advanced electronic DirecTouch control, and a kitchen hood. Each of the products displayed at the exhibition is a story unto itself; yet presented together, they reveal a tale of a young designer and his extraordinary relationship with various globally renowned brands. Through this collaboration, know-how and vision are merged to form a diverse collection of products that represent his cohesive minimalistic view of the world. Ora-Ïto's creations are designed in his distinctive style dubbed Simplexity, for which he says: “Simplexity is the art of making a complex object look simple."


Gorenje Appliances Displayed in Linea Quattro Kitchen Ambiances

At this year's Eurocucina and the "I Saloni" fairs, Gorenje is teaming up with an Italian partner to present its range of home appliance that include two designer collections, Gorenje Ora-Ïto and Gorenje Designed by Karim Rashid launched recently in some European markets.

The collections of appliances will be displayed in some of the lines of Linea Quattro kitchens by the Italian manufacturer L&Q S.c.p.q. with whom Gorenje is currently collaborating. The elegant models of the Linea Quattro kitchens are exhibited at the Pavilion 11, exhibition area F23/G20 of the Rho exhibition centre in Milan.

Technological perfection and superior design of Gorenje appliances is a perfect match for the Linea Quattro kitchens whose refined design and high quality sets them apart from the rest of the offer and which offer the users a number of options for combinations and innovative convenient solutions.