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| Let’s make laundry simple! WaveActive toolbox | | |
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Life is complex! But, with Gorenje WaveActive washers and dryers at least doing the laundry can be simple. The story of the new generation is based on an understanding of the problems our customers face when doing their everyday chores and how we can help them save time and energy for what they value most.
To support this important product group a very comprehensive campaign was prepared: a full set of videos from TV ads to tips and tricks for social media, various digital advertising tools including banners and landing pages, print and POS materials, a social media toolbox and even ideas for activations together with giveaway proposals.
Let’s make launch successful! Andrej Ramšak
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All feature texts are already on Mabagor (keyword WaveActive) so you may start with translations. Those are the only valid feature descriptions for use in all communication materials.
As you were already informed, there will be a global marketing campaign in September 2018 and as you were instructed in the planning letter, it is mandatory to reserve 30 % of your total marketing budget for it. We will contact you about the details soon. | | |
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| Your local versions | | |
For your local adaptations of any marketing
communications material (including videos), use our fully qualified and cost
effective partner, agency Frajni from Belgrade. Your contact at Frajni is maja.ristic@frajni.com
For local adaptations of the landing page please contact our partner AV studio:gorenje-tasks@av-studio.si.
Please also include Andreja Šober from the Digital Marketing department (andreja.sober@gorenje.com)
in copy.
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| If you have any additonal questions or requests, please contact | | |
Alenka Potočnik Anžič: alenka.potocnikanzic@gorenje.com
Tjaša Kobal Anžur: tjasa.kobalanzur@gorenje.com | | |
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