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| SDA Newsletter: Why Black Friday really, really matters? | | |
| ALL YOU NEED TO KNOW ABOUT BLACK FRIDAY | | |
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This year a Black Friday (November 23, 2018) will kick off a shopping season that comprises 30% of all sales for the year.
If Black Friday proves anything, it’s that we are never too tired to shop. | | |
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| USA AND BEYOND | | |
| USA BLACK FRIDAY SALES (in billions USD) | | |
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| (Source: TheBalance.com)
Black Friday spread beyond USA borders and in 2017, buying habits changed and sales figures reached new levels of dizziness. Across the globe Black Friday is not only Friday – it’s all weekend through to Cyber Monday (day dedicated to online shopping). Predictions says – shopping will expand to occupy an entire month – from Black Friday to Black November. | | |
| CYBER WEEKEND ACROSS THE WORLD (in billions USD) | | |
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(Source: Centre for Retail Research)
Black Friday has seen a boost in popularity also in: - France
- Romania
- Norway
- Ukraine
- Austria
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| DID YOU KNOW? | | |
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| MOST SOUGHT ITEMS IN BLACK FRIDAY 2017 | | |
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(Source: BlackFriday.com)
Which product groups showed considerable sales increase year-on-year when comparing 2017 with 2016? | | |
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| Any business that wants to reach customers throughout the year has to view Black Friday and the ubsequent holiday shopping season as the defnite time to push. | | |
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| (Source: GfK Point of Sales Tracking) | | |
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| SALES TIPS | | |
- Offer a good deal that you don't offer during other holiday or sales event of the year.
- Stand out: it's in human desire to justify the purchase and this is a good opportunity to entertain the gift season impulses.
- eMarketer reports that the holiday season starts in October. Take advantage of that and get ahead of the curve.
- Use social media. Hashtags such as #blackfriday on Twitter, Facebook and Instagram can increase visibility by up to 200%.
- Use countdowns and calls to action to encourage quick decisions.
- Think creatively (also about email subject lines).
- Go beyond Black Friday: Black Friday is only a piece of a holiday season, go beyond.
- Communicate and communicate often.
Costumers are looking for great brands and deals. They expect more. Buying Gorenje should feel like no-brainer.
It's not only a profit and consumerism. Most of Black Friday's shopping are made for others. So - it's also a spirit of gratitude, connection and enjoyment. What better opportunity for Gorenje SDA family to spread into homes and emphasize the atmosphere of warmth, kindness and friendship!
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For any additional questions or requests, please contact us:
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