|
|
|
Gorenje is celebrating 70 | |
 | |
Once upon a time in the idyllic village of
Gorenje, an ambitious and determined team of young people founded a small
workshop. Step by step, it has grown into a global company that provides meaningful solutions to simplify consumers'
lives all over the world. Through seven decades, we have become a brand
that contributes to an easier, less complicated and more pleasant everyday life
(Gorenje brand vision = Life Simplified).
Proud of our 70-year heritage and enthusiastic about our future, we would like
to share good vibes with our customers, business partners, local community and
last but not least with our employees who were and are the crucial part of our
70 years story.
In this regard we prepared a communication campaign with additional
basic communication support to
celebrate a high jubilee in 2020 at
its best.
| |
Symbol 70 years and its implementation into various communication tools: | |
| |
Brand image communication campaign: Part of tradition. Part of the family. | |
| |
|
|
 | |
Please check main image campaign communication solutions for various media. | |
|
 | |
What you need to know | |
Due to a current situation we suggest that
investment for this campaign should be at least 5 to 10 % of your local marketing budget (depends on media
selection) and we recommend a campaign
start with February 1st (time
table is prepared for 1 month and a half). All the content is available and
ready for localization. Further social
media feed on Gorenje interesting facts will be provided via monthly Social
Media Pack. In case of additional requests contact us.
The main goal of the prize game #gorenjemoments is to increase your customer database
(leads). Once you collect these leads, we strongly encourage you to start
nurturing them to support your sales and content creation efforts. If you don’t
have a newsletter strategy yet, you can simply start with repurposed content
from blog posts that links to product pages or sales promotions. For example: https://international.gorenje.com/40728
As stated in the Media Buying Guidelines, please provide HQ (Irena Knez) with the
information about your marketing budget split by January 20th, 2020. | |
|
 | |
Localization: | |
For local adaptations of a separate
communication material we recommend you use our partner, Frajni agency from Belgrade. Your contact at Frajni: nevena.milicevic@frajni.com
For
local adaptations of the landing page
& prize-winning game please contact our partner AV studio: gorenje-tasks@av-studio.si.
Please also include Elizabeta Biluš from the Digital Marketing department: elizabeta.bilus@gorenje.com
and Urška Jan from Marketing communications urska.jan@gorenje.com in copy.
| |
 | |
For more information, please contact: | |
Irena
Knez, Brand Identity Manager: irena.knez@gorenje.com
Alenka
Potočnik Anžič, Director of Marketing Communications:
Alenka.PotocnikAnzic@gorenje.com | |
|
|
|
|
|
|