let’s take a closer look at our Design department, a small
but highly dedicated and passionate team of 18 people, feeling competent also
compared to much bigger competitors’ teams. They are covering product design
for all product groups and MID brands but also UI design for ConnectLife apps.
Lidija Pritržnik, a Design leader, believes that design lies in the crossroad
of users, business and technology. Therefore, good work together means better
understanding of the customers on the first place but also of each other in
order to do the job at its best.
An interesting interview with Dime Rangelov, responsible for
Asko Russia, reveals how they face the COVID-19 situation which is still very
serious issue there. Since their business is related mainly to the Kitchen
retail, where the furniture production takes 2 to 3 months, they are doing
surprisingly good, but expecting some issues in May and June. Anyway, they are
staying quite positive since they believe that customers interest for feeling
good at home in relation with more premium products, will not decline
drastically.
Adapting to the new situation we explore some more options
how to contribute to the Gorenje brand reputation and better sales.
Thoughtfully chosen local influencers can help us reach the right target group
via their social media channels. They enjoy great trust among their loyal
followers, and it is proven that people believe influencer advices more than
they believe separate brand. Check interesting reading about who Gorenje
influencers already are and what kind of a nice stuff we are doing with them.
After more than 2 months of working from home, most of us
are coming back to the usual busy daily regime, so time saving devices will be
a good consideration. Check benefits of Gorenje microwave ovens, supporting you
from early morning to the late evening meals.
Have a great weekend and stay connected! There is some more
to be told.
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