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| How to Use Google Analytics to Improve Marketing Performance | | |
Without analyzing your website traffic, it’s hard to
assess the effectiveness of your current marketing strategy and know when it’s
time to make a shift. | | |
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Google Analytics can provide valuable insight into who visits your
website, how they got there in the first place and what pages they spend the
most time on. Through use of Google
Analytics, you can uncover a tremendous amount of data about your website that
can be used to enhance your marketing and business development strategies. You'll also become more
confident in relationship with local agencies. ;) | | |
We want to simplify your first steps into the analytics world and we're sharing:
- Google
Analytics online course for beginners
- Digital marketing measurement strategy
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| Do not sign in Google Analytics, if you do not have clear questions. | | |
Without knowing which sections to pay attention to, you could spend hours
digging through the platform and walk away with your head spinning. :) Start with GA course for beginners and in next steps
stick to RACE measurement strategy. | | |
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| For more information, please contact: | | |
Darja Medić, Project Manager: darja.medic@gorenje.com Urška Jan, Digital Projects Manager: urska.jan@gorenje.com Alenka Potočnik Anžič, Director of Marketing Communications Vladimir Nardin, Head of Digitalization Department | | |
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