December 2020 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Hisense & Gorenje European Sponsorships What have we been up to in 2020?

Dear all,

Another successful year of bringing sport sponsorship stories to life is almost behind us. Although the year was in some ways demanding, we still managed to leave a strong mark in the sports world.

With our cutting-edge technology, we were and still are trying to bring the fans closer to their favorite teams. Surely, next year the reunion will happen without technological help.

Global partnership with Paris Saint-Germain

In August we announced a multi-year sponsorship with the internationally renowned football club and one of the top global sports brands Paris Saint-Germain. With plenty of trophies they are not only the best French football club, but one of the best European clubs. This year they reached the UEFA Champions League finals for the first time. 

Local partnership with Leeds United

In November Hisense UK announced a two-year agreement with Leeds United, which competes in the Premier League.

Extending the partnership with EHF

With a fresh two-year agreement Gorenje continues to support men’s top-flight European handball league. In the recent days the collaboration with EHF brought us a new award – this time for best digital communication with our Gorini by Gorenje campaign. Handball fans, don’t miss the opportunity to watch the finals of the European Champions League 2019/20, which will be held on the 28th and 29th of December in Germany. Our ambassador will give some behind the scenes insights on our @gorenjesimplyfans social media channels.


Some difficulties aside, the sportsfuture looks bright. In the upcoming year we plan on continuing and even strengthening our partnerships. This will be quite challenging because we are again becoming a part of the biggest sports event possible – UEFA finals. We will also take part in the UEFA European Under-21 Championship 2021, which is the biggest sports event for youths.

Next year the fresh Paris Saint-Germain and Leeds United sponsorship stories will fully come to life, we will upgrade our partnership with EHF and enter a world unknown to us – e-sports. In a multi-year partnership with Fnatic, we will produce a variety of content.

The expectations are big for all the sponsorships, and so is our responsibility. We are certain that they will contribute to the execution of our brands vision, help us cross the goal line and make us stronger.  

Wishing you all the best in 2021,

Primož Kastelic
, Sports Sponsorship Project Manager

Alenka Anžič Potočnik
, Marketing Director