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Shoppers today expect access to product reviews to guide their purchasing decisions, and with so much word-of-mouth content available, they are more empowered than ever. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their sites, and 70% of shoppers use reviews to evaluate similar products before buying.
A consumer reviews strategy done right can increase the discoverability and awareness of our products, boost sales, help your business talk in the language of our consumers and provide you with a new touch point to create a dialogue. It can also inform site and page optimizations, provide insights for product improvements or innovation, and ensure our consumers have a positive shopping experience.
We invite you to look at our consumer reviews toolbox which will give you most important elements to kick off this essential marketing and e-commerce initiative. | | |
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| Your local versions | | |
For your local adaptations, all marketing communications files are available on Mabagor, but we can also offer our fully qualified and cost-effective partner - agency Epic from Slovenia. Your contact at Epic is jure@agencijaepic.si. If you decide for local adaptation with Epic, please include Urška Jan ( urska.jan@gorenje.com) in a copy.
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| For more information, please contact: | | |
Digital marketing materials:
Urška Jan, Digital Projects Manager: urska.jan@gorenje.com
Consumer reviews module implementation:
Darja Medić, Digital Marketing: darja.medic@gorenje.com
Paula Cardenas, Customer Experience Manager: paula.cardenas@gorenje.com
Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com | | |
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