As an upgrade of the Gorenje Retail Product Placement Identity this manual introduces new POS display solutions that will distinguish Gorenje “Hero” products in a highly competitive multi-brand retail environment across our markets. With this concept upgrade we want to maximize the in-store experience and communicate Gorenje hero models and their key selling points in an inspired way.

On the following pages you will find everything to help you update a store with a new hero product concept: an overview of all hero displays types and their variations, as well as scenarios and guidelines for their placement in different retail settings. At the end you will also find a hero display implementation process to make your work smoother.

The manual is accompanied with a toolbox, consisting of technical drawings, templates and other tools to successfully implement the new display solutions available on Mabagor database from end of February. 

We believe that this concept upgrade assures a maximum effect and a coherent brand language as well as a consistent communication of consumer benefits to simplify the buying decision.

Please address all questions to Gorenje Marketing Architecture Department architecture@gorenje.com