Januar 2021 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  

As an upgrade of the Gorenje Retail Product Placement Identity this manual introduces new POS display solutions that will distinguish Gorenje “Hero” products in a highly competitive multi-brand retail environment across our markets. With this concept upgrade we want to maximize the in-store experience and communicate Gorenje hero models and their key selling points in an inspired way.

On the following pages you will find everything to help you update a store with a new hero product concept: an overview of all hero displays types and their variations, as well as scenarios and guidelines for their placement in different retail settings. At the end you will also find a hero display implementation process to make your work smoother.

The manual is accompanied with a toolbox, consisting of technical drawings, templates and other tools to successfully implement the new display solutions available on Mabagor database from end of February. 

We believe that this concept upgrade assures a maximum effect and a coherent brand language as well as a consistent communication of consumer benefits to simplify the buying decision.

Manual >>
Your local adaptations
We hope you found everything you need to implement the new hero product displays in your stores. If none of the solutions offered in this manual matches your needs, we shall find a solution for you. Do not hesitate to contact the Gorenje Architecture Department.
For more information, please contact:

Please address all questions to Gorenje Marketing Architecture Department architecture@gorenje.com

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