March 2021 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  

Customers never buy because of product features. They buy because they perceive some "benefit" to those features. We’ll get more customers, more quickly, when communicating benefits instead of explaining features.  In this regard we have prepared a comprehensive pdf document called “Selling arguments”, exposing more than 130 Gorenje models and features, explained through: pain point, solution and consumer benefit. We believe this could represent a helpful tool to empower our promotors & retailers as well as to simplify their work while presenting Gorenje products to the customers. Content could always be repurposed for other communication tools such as brochures, leaflets, banners, social media posts, etc.

Check the document on Mabagor Database and make your own trial to find out the effectiveness of the tool. Interactive functionality will make also your job much simpler.

Selling arguments – interactive
Next step to your local version:
Document is prepared on selected representative models and top 3 features per each – all defined by Product Marketing. For your local adaptation you need to prepare your own models’ selection and translate the features content into local language.  We recommend you to contact afterwards our partner AV studio  – contact person: Vesna Bašelj ( to prepare your customized document. If you prefer a PPT version instead the agency can make it for you (but the interactivity is not totally equal).
For more information, please contact:

Irena Knez, Brand Identity Manager:

Alenka Potočnik Anžič, Marketing Director:

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