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| Gorenje UEFA Euro 2020™ Toolbox | | |
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Gorenje, being a part of Hisense Group, is one of the
official sponsors of UEFA EURO 2020™. With this partnership, Gorenje wants to
reinforce its market position as one of the leading European manufacturers of
home appliances. The biggest sport event of the year will kick off in 72 days!
We have prepared an UEFA
Euro 2020™ sponsorship toolbox, which contains materials and plans
for communication support before and during the biggest sports event in 2021.
In the following two weeks we will share with you some additional information
about the global simplyfans social media campaign and a press release to spread
the news in local media.
Please check Mabagor Database to find out more about
the concept and solutions for UEFA
Euro 2020™ campaign:
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| What you need to know | | |
Markets
need to start communicating UEFA Euro 2020™ sponsorship in time to reach their
predefined sales & brand enhancement targets. Each market should invest at
least what they put in their yearly plans which were aligned with HQ. Detailed
Gorenje brand promotion plans need to be delivered till 15th of
April to primoz.kastelic@gorenje.com.
All adaptations, which change the appearance of the Key
Visuals need to be confirmed by UEFA and adidas, if you will use their
elements. Please send materials for submission to primoz.kastelic@gorenje.com.
Approval time is 14 days. No third brands/retailers exposure is allowed on
visuals without UEFA approval.
Our
sponsorship and image rights end in December 2021.
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| Simplyfans campaign | | |
The
global Gorenje #simplyfans UEFA Euro 2020™ social media campaign with giveaways
will take place from April 15th (we will align on exact date when to
start and inform you accordingly) and will end in the end of July 2021. All
European market residents can participate in it – main prizes are 2x C1 tickets
for the Final match, few official adidas UEFA Euro 2020™ products, Gorenje SDA
products, Gorenje freebies and much more … The prize pool will be rich.
Before
we launch the social media campaign, we will inform you, and send some press
release documents, video AD and social media content for localisation.
We will
monitor, which markets share content and help spread the sponsorship message. We
will also collect newsletter contacts, which markets will later be able
to use for local news. The more you share our content, the more chance you
have to get additional contacts for your newsletter base. We promise the
content will be fun and useful for markets. As it’s free of charge, it is
win-win-win situation.
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| Your local versions | | |
The
original design of the communication tools was developed by AVstudio, as
such we recommend contacting them directly for any local adaptations of
the marketing materials.
Your
contact is: Vesna Bašelj (vesna.baselj@av-studio.si)
For
local adaptations of the landing page
main banner, please contact our partner AV studio: gorenje-tasks@av-studio.si. In the copy (CC) please include
also Elizabeta Biluš from the Digital Marketing department: elizabeta.bilus@gorenje.com | | |
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| More information: | | |
Primož Kastelic, Sports Sponsorship Project Manager: primoz.kastelic@gorenje.com
Irena Knez, Gorenje Brand Identity Manager: irena.knez@gorenje.com
Sabina Vranc, Gorenje Brand Project Manager: sabina.vranc@gorenje.com
Alenka Potočnik Anžič, Director of Marketing
Communications: alenka.potocnikanzic@gorenje.com
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