Gorenje brand is once
again, for the third time in the row, a proud partner of European handball
competition Men’s EHF EURO 2022, which is going to take place between
the 13th and 30th of January 2022 in Hungary and Slovakia.
Our campaign WE ALL
CAN BE CHAMPIONS, with subline Giving your best for Team and at Home is with universal language – EMOJI – overcoming the language and cultural
barriers and with a funny, positive way showing that everyone can be a champion
in his own way. Once again, for this opportunity, the main star of the video is
our Gorenje brand ambassador Nikola Karabatić, legendary handball star,
showing that nothing is as it looks at first sight. Check out the video below.
For this edition of the
event, we prepared an extensive toolbox, with video content, social media
posts & digital activations and various offline materials. We believe
it creates a bridge between sport and market sales activities, and positions
Gorenje brand as a perfect partner of sport.
NOTE 1: Campaign materials can be used
until 30th of April 2022. All local solutions (other than
translations) must be sent for approval to Primož Kastelic (primoz.kastelic@gorenje.com).
NOTE 2: If any of the markets decide to
use video for TV Commercial, you need to get our approval. |