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| SDA Newsletter: WELCOME TO DECEMBER, THE SPARKLIEST TIME OF THE YEAR | | |
It is a special time of the special year. In the past two years we discovered the new dimension of home and the new meaning of family and friends. But despite all the changes – Christmas is still the time of the year that sparkles and embraces us with magic. That is why we want to emphasize and remind customer of four basic Christmas feelings, which are excitement, togetherness, joy and peace. | | |
| Unwrap big surprises | | |
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| Just as Christmas gifts, our toolbox is full of surprises waiting for you to unwrap. We tried to pack in basic Christmas feelings - excitement, togetherness, joy and peace. We are calling them Christmas Sparkles. We connected those feelings with small appliances that are part of our Christmas promotion. Don’t forget that small kitchen appliances are the best possible gift to give and receive. | | |
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| Christmas sparkles in your kitchen | | |
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The creation of four special Christmas recipes was an exciting journey. With the use of special ingredients like enthusiasm, curiosity, courage, love, flames, light, laughter, warmth, and with the help of Gorenje small kitchen appliances we created a Christmas Eve desert Midnight Trifle Delight, Christmas morning Joyful Waffles, Cranberry Fitz Mocktail which will fit into the excitement of New Year Celebrations and Mocha Crème de Pots, which we will peacefully enjoy when all the fuss will be over. | | |
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| Prize game | | |
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To further push the sales, we encourage you to prepare the Christmas Sparkles Prize Game based on four provided videos. Contestants will be encouraged to:
- either share and quote our recipe or
- create a recipe for their own sparkle and post it to SM with dedicated hashtags #GorenjeChristmas and #FindYourSparkle.
The objectives and the strategy of the proposed prize game are explained in the toolbox. It needs to be implemented by SBU. HQ will provide the prizes. Each SBU implementing the prize game with the materials from this toolbox will get the following appliances as prizes: set of 3 ORA ITO appliances (white blender, kettle and toaster) and set of 3 RETRO appliances (black hand blender, kettle and toaster). | | |
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| For any additional questions or requests, please contact us: | | |
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