January 2022 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Gorenje FIFA World Cup Qatar 2022™ Visual Identity Manual

Gorenje, being a part of Hisense Group, is a proud sponsor of the FIFA World Cup Qatar 2022™. Being a part of the beautiful game at its highest level is an honor and privilege, and we want to celebrate this the way it deserves.

The goal of this visual identity manual is to guide communication activities regarding our brand and its connection to the FIFA brand. To achieve this, we have to create coherent visuals across multiple touch points, while still maintaining the core principles of Life Simplified every step of the way. Among the assets in this document, you can find basic design elements which are to be used for promotional purposes of the Gorenje brand. Please follow these provided specifications to ensure consistency across the board.

This manual is serving for basic brand promotion. Gorenje FIFA World Cup Qatar 2022™ Toolbox is planned to be released in the following months and include more detailed campaign message, assets, promotional materials etc.

IMPORTANT NOTE: All solutions, prepared in Gorenje local markets, containing the composite or stand-alone FIFA World Cup Qatar 2022™ logo, must be confirmed by FIFA, and should therefore be sent for approval to the following address primoz.kastelic@gorenje.com. This applies to any printed, digital, and video solutions.

Manual presentation
MC tools
Your local versions
The original design of the visual manual was developed by Frajni creative studio, as such we recommend contacting them directly for any local adaptations of the marketing materials.
For more information, please contact:

Primož Kastelic, Sports Sponsorship Project Manager: primoz.kastelic@gorenje.com

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič,
Marketing Director: Alenka.PotocnikAnzic@gorenje.com

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