January 2022 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  

Dear colleagues, hope you’ve had a great start of 2022, and will continue working with good vibes and energy! At least until February ;) To make sure the beginning of 2022 is even better, we’ve prepared some marketing content for different Hisense appliances you can utilize across all channels. We’ve collected all Hisense assets in one document, something definitely worth checking out! Then we’ve deep dived into some appliances, checked out the benefits of a smart fridge and made some yummy Valentine’s rolls. Please check the links below. If you have any comments or request let us know and we’ll do our best to help you.

Navigating through Hisense assets
To better help you get access to our marketing materials, we made this Marketing Assets Navigation in which you can find link collections for all product categories (TV, Laser TV,  Soundbars, Cooling, Laundry, Cooking, Dish washing, SDA and AC) as well as sponsorship and branding related guidelines. You will also find supports for digital marketing, e-commerce and in store materials.
Everything you ever wanted to find but didn’t know where to look
Product video introduction

We’ve prepared 5 product videos for different appliances from our Hisense range – icon led+ oven, kitchen hood, PureFlat Premium french foor refrigerator and two refreshed PureStream washing machines. They are all available on Mabagor (inside their respective folders) and on our Hisense Europe YouTube channel (see different playlists). We strongly encourage you to use them on own channels first and distribute them to your on-line retailers. 

See all the videos
PR for updated WM
Smart Fridge

Connected appliances are a must nowadays. For Hisense Smart Fridge we developed a mini toolbox, including key visuals, feature photos, videos and social media content. Our story revolves around the strong connection between the user and our smart Wi-Fi fridge. A connection that is always present is represented in the headline “Always by your side” and subheadline “Control your new smart Wi-Fi fridge from anywhere”.

Check out how smart this fridge freezer really is
Valentine’s Day Dessert video recipe

Valentine’s Day is around the corner, so we’ve prepared a video recipe for yummy raspberry sweet rolls in Youtube and Instagram (with Story) format. This recipe will also be included in blog section as blog post, coming out later this month.

See how to surprise your better half here

If you need source files for localizing the materials, let us know and we’ll provide you a link. Because of their size, we don’t upload source files on Mabagor. We strongly encourage you to utilize all marketing assets as much as possible, so we can get unified look and feel of the Hisense brand across Europe we strive for. And if you think there is something missing and worth developing, do let us know and we’ll try to provide it.

Have a great weekend everyone,

Hisense Gorenje Europe Marketing Department 

For more information, please contact:

Ines Hrovatič, Project Manager: ines.hrovatic@gorenje.com
Charles Shi, Project Manager: chao.shi@gorenje.com
Tanja Mimović, Head of Hisense Marketing Communication, tanja.mimovic@gorenje.com 
Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

Previous newsletters www.gorenjegroup.com