Dear colleagues,
Hisense Group has decided to set 2022 as the “Year
of Brand Influence” and use 3 years to enhance Hisense’s global corporate
influence through PR communication.
Brand influence is collection of a corporation
technologies, products, qualities, images, and services, which could influence
consumer purchase and cooperation behaviour. Since 2016, we have gained global
awareness through 5 years of sport sponsorship advertising. In the next 3 years
(2022 – 2024), we will focus on expanding global influence through PR oriented
brand marketing.
Public Relations (PR) is the strategic communication between
a company and the public. PR focuses on creating and distributing valuable,
relevant, and consistent content that attracts and retains the public, deepens
understanding of the company, fosters goodwill, builds relationship, and
ultimately drives customer action.
The forms of PR include: news reports, promotional
videos/websites, press conferences (about events, ideas, new products, etc.),
displays (opening to the public, roadshows, touring exhibitions, image stores),
communication (media conference, customer conferences), culture/sports
sponsorship, charity/public welfare, social responsibility, relationship
maintenance (holiday greetings, regular visits), crisis PR, etc.
Public Relations must be fully leveraged on all markets and maximize opportunities to create positive mentions of our company. To
improve in this segment EHQ marketing will prepare on monthly basis
PR toolbox. PR toolbox will include content from following areas:
- Hisense
(MDA, SDA, TV, A/C)
- Gorenje
(MDA, SDA, A/C)
- Sponsorship
(Hisense, Gorenje)
- Sustainability/CSR/ESG
topics
- Corporate
news
- Events
& keynote speakers
- ConnectLife
- VIDAA
(weekly news; contact to be added to mailing list Katarina Petaci katarina.petaci@vidaa.com)
On the link below, you will find first PR toolbox with Q1 & Q2 2022 roadmap (if new content it will be updated) and currently available content:
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