February 2022 If the message doesn't display, open it in browser.
 
 
 
  Gorenje, a Hisense company  
 
 
 
 
 
 
EHQ MARKETING: PR TOOLBOX – February 2022
 
 

Dear colleagues,


Hisense Group has decided to set 2022 as the “Year of Brand Influence” and use 3 years to enhance Hisense’s global corporate influence through PR communication.


Brand influence is collection of a corporation technologies, products, qualities, images, and services, which could influence consumer purchase and cooperation behaviour. Since 2016, we have gained global awareness through 5 years of sport sponsorship advertising. In the next 3 years (2022 – 2024), we will focus on expanding global influence through PR oriented brand marketing.


Public Relations
(PR) is the strategic communication between a company and the public. PR focuses on creating and distributing valuable, relevant, and consistent content that attracts and retains the public, deepens understanding of the company, fosters goodwill, builds relationship, and ultimately drives customer action.


The forms of PR include:
news reports, promotional videos/websites, press conferences (about events, ideas, new products, etc.), displays (opening to the public, roadshows, touring exhibitions, image stores), communication (media conference, customer conferences), culture/sports sponsorship, charity/public welfare, social responsibility, relationship maintenance (holiday greetings, regular visits), crisis PR, etc.


Public Relations
must be fully leveraged on all markets and maximize opportunities to create positive mentions of our company. To improve in this segment EHQ marketing will prepare on monthly basis PR toolbox. PR toolbox will include content from following areas:

  • Hisense (MDA, SDA, TV, A/C)
  • Gorenje (MDA, SDA, A/C)
  • Sponsorship (Hisense, Gorenje)
  • Sustainability/CSR/ESG topics
  • Corporate news
  • Events & keynote speakers 
  • ConnectLife
  • VIDAA (weekly news; contact to be added to mailing list Katarina Petaci katarina.petaci@vidaa.com)  

On the link below, you will find first PR toolbox with Q1 & Q2 2022 roadmap (if new content it will be updated) and currently available content:

 
PR Toolbox
 
 

Next update and PR toolbox you can expect in second half of March 2022.


For more information, please contact:


Rok Zagruševcem
, Senior Project Manager: rok.zagrusevcem@gorenje.com 

Alenka Potočnik Anžič
, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

 
 
 
 
   
 
global.hisense.com
 
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