March 2022 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Campaign for new Hisense TV line-up 2022 now available!

Dear colleagues,

Hope you are all doing well and safe. We are happy to let you know we’re releasing marketing materials for promoting this year’s new Hisense TV line-up. Hisense as a TV expert and one of the few full range providers in the worlds needs to claim its position by stating “we are one of the best” and “we know our audience”. By positioning Hisense brand as a sincere brand, we are communicating we care about our consumers and their needs. Insights show that an average consumer doesn’t know or understand TV lingo or television terminology and is generally confused when it comes to purchasing a new TV. 


With “Real talk. Surreal tech.” Hisense reaches out and helps to understand it and even more, empowers consumers for one of the easiest purchase they’ve made in a while by simply recognizing their favorite content. Of course the technical and hard-core feature aspects of TVs (for all the tech people) are still here. Now, take a minute and watch the video below to fully understand the campaign.

Click to see what makes Hisense TVs one of the best in the market

Within the toolbox you’ll find everything you need for ATL and BTL promotion. On the links below you can find the whole presentation – the scope of the project, insights, main message and all tools available. 

Check out the Real talk. Surreal tech. toolbox presentation

Please note that brochure, video cut-downs and pre-roll video will be uploaded in the following days, latest by April 1st. Also important is that before implementation and publishing all marketing materials (special attention to models and copy) have to be revised by local product manager.

As this is a first European communication TV line-up campaign you can except a follow-up mail with more detailed instructions on implementation and a request for local campaign realization plan. In case of any questions, advise or dilemma, don’t hesitate to reach out.

Have a great week,
EHQ Marketing 

For more information, please contact:

Ines Hrovatič, Senior Project Manager:
Charles Shi, Project Manager:
Tanja Mimović, Head of Hisense Marketing Communication, 
Alenka Potočnik Anžič, Marketing Director:


By May 3rd latest you can expect additional tools for in-store management & product training part, such as:

  • TV selling arguments for promoters,
  • product presentation videos,
  • additional VIDAA material,
  • good cases,
  • promotors guidebook.

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