Dear colleagues,

first half of year is almost over, and it is now perfect timing to make plans for second half of the year. We have prepared roadmap for PR activities for Q3 and Q4 2022 so you can plan and prepare PR related activities accordingly. Second half of year offers some great opportunities for PR activities such as Black Friday and FIFA World Cup Quatar 2022TM, which can help you build brand image and as well help drive sales.

Another opportunity to build on brand image through PR is sustainability topic. Sustainability is more than a business' efforts to be environmental friendly. Sustainability strengthens public relations efforts by building trust and creating better relationships for businesses and build brands image. Thus, we have prepared Sustainability report and press releases that will be delivered to markets in summer.

By now you all are familiar with our new corporate visual identity Hisense Europe. We would like to get your attention to prepared Hisense Europe boilerplate and use it accordingly in your press releases when communicating with relevant stakeholders.

Last but not least VIDAA has new operating system VIDAA U6 which will even improve customers’ experience. 

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com 

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com