June 2022 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Gorenje FIFA World Cup Qatar 2022™ - TIME FOR REFRESHMENT

Gorenje is for the first-time official sponsor of FIFA World Cup Qatar 2022™. With this partnership, Gorenje wants to reinforce its market position as one of the leading European manufacturers of home appliances and to have stories to tell. The biggest sport event of the year will kick off in 145 days!

We have prepared an extensive FIFA World Cup Qatar 2022™ sponsorship campaign TIME FOR REFRESHMENT, with subline Enjoy the FIFA World Cup Qatar 2022™ with the coolest Gorenje home team. When you need to cool down the heat of summer or football championship, you can always rely on the Gorenje Official Refrigerators, Freezers and Air Conditioners of the FIFA World Cup Qatar 2022™.

The toolbox contains materials and plans for communication support before and during the biggest sports event in 2022. Based on market needs, it includes:

  • 1 communication theme
  • 2 fully editable Key Visuals
  • 2 videos with open files
  • 7 ATL solutions
  • 12 POS solutions
  • 1 Landing page
  • 2 sets of Digital Banners
  • 1 Newsletter template
  • 3 Press release materials
  • 66 Social Media posts

Please check Mabagor Database to find out more about the concept and solutions for FIFA World Cup Qatar 2022™ campaign:

Toolbox presentation
Download materials
What you need to know

Markets can already start communicating the FIFA World Cup Qatar 2022™ sponsorship in time to reach their predefined sales & brand enhancement targets.

All adaptations, which change the appearance of the Key Visuals, need to be confirmed by FIFA and adidas, if you decide to use their elements. Please send materials for submission to primoz.kastelic@gorenje.com. Approval time is 14 days. No third brands/retailers’ exposure is allowed on visuals without FIFA approval.

Our sponsorship and image rights end on 18th of March 2023.

Your local versions
For your local adaptations of any marketing communications material (including videos), we recommend our fully qualified and cost-effective partner, agency AV studio from Velenje. Your contact at AV studio is Vesna Bašelj.

For local adaptations of the landing page main banner, please contact our partner AV studio. In the copy (CC) please include also Elizabeta Biluš from the Digital Marketing department.
For more information, please contact:
Primož Kastelic, Sports Sponsorship Project Manager: primoz.kastelic@gorenje.com

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

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