Januar 2022 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Campaign for new Hisense Air Conditioner now available!

Dear colleagues,

Hope that you had a good rest during the Holidays and wishing you all the best in 2023.

We’re happy to be releasing a campaign for new Hisense Air Conditioners. The goal was to develop a creative concept that clearly communicates and elevates Hisense AC category & brand promise and thus creates an emotional connection with consumers linked to a multiple high-end benefits.

We created two-phase communication. Due to cold and hot weather season we have adapted the general communication to winter and summer look and feel,  which contributes to brand recognition.

Hisense AC gives you the chance to control your well-being at home. Thanks to amazing features, each person can create their perfect atmosphere to live in without extra costs, as Hisense ACs are energy efficient. Now, take a minute and watch the videos below.
Winter AC Video
Summer AC Video
Within the toolbox you’ll find everything you need for ATL and BTL promotion. On the links below you can find the whole presentation – the scope of the project, insights, main message and all tools available.
Check out the new Hisense Air conditioner toolbox presentation
Social Media >>  
Summer >>
Winter >>
Utilisation of all provided marketing materials is expected, in case of any local visual adjustments please consult with us first. This way we'll ensure consistency of Hisense brand with the same look and feel across all countries, in case of any local specifics let us know and together we'll find a solution.
Please note, that before implementation and publishing all marketing materials have to be revised by local product manager. In case of any questions, advise or dilemma, don’t hesitate to reach out.

Have a great start of the new year,
EHQ Marketing
For more information, please contact:
Sara Strniša, Project Manager: Sara.strnisa@gorenje.com

Ines Hrovatič, Senior Project Manager: ines.hrovatic@gorenje.com

Tanja Mimović, Head of Multibrand Marketing Communication: tanja.mimovic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com
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