Dear colleagues,

in first edition of PR toolbox for this year we have prepared for you product press release plan for first half of year. You will find plans for Hisense TV, A/C, MDA and SDA, Gorenje MDA and SDA, sponsorships, CSR & sustainability topics, corporate news and as well topics related to ConnectLife.

For Gorenje brand you can find three assets related to laundry – WaveActive Superior and Advance washing machines and tumble dryers that are coming to you markets soon! Check content in advance and prepare for launch when you get appliances on local market! If you need some additional PR related content for this project, please let us know!

For Hisense brand there is short product press release about SDA MWO, MDA is focusing on washing machines and new Hisense fridges!

CES has been successfully behind us and there is special press release prepared about ConnectLife at CES.

Finally, special mention of media publication in USA! One of the top tech media in the USA recently featured article with title “What is laser TV?” In article they explain the category/tech as a whole and Hisense is featured throughout – clearly positioning us as the leader in the category. Use this article as an opportunity as well for PR mentions in your local markets. You can find article here.

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com