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| Communication Toolbox to support you launching all new WaveActive Superior & Advanced appliances now available! | | |
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Addressing the latest consumer trends in laundry care, WaveActive Superior & Advanced appliances ensure perfect washing performance, are economical & fast as well as smart & comfortable. We convey this information to our consumers with communication message: Laundry handled with care. Simply magic!
Communication Toolbox consists of marketing assets from rich content, BTL, ATL and communication strategies for new Gorenje communication platform, social media, and campaigns. | | |
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| Carefully go through document with your team and colleagues from product management & sales teams in order to prepare local launch strategy accordingly. | | |
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| You can soon expect a special training dedicated to present to you each asset of this toolbox & it’s expected usage! Meanwhile, If you find any of assets missing for your local activation, please reach out to Rok Zagruševcem (rok.zagrusevcem@gorenje.com) & Sabina Vranc (sabina.vranc@gorenje.com) | | |
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Coming soon 2nd batch of marketing assets in February & March
- Selling arguments update,
- How it works AirDry & NatureDry videos,
- Product presentation video (explanatory),
- Technical animation & short 5s loop videos
- Retail team is working on NEW POS exposures for AirDry & NatureDry and will update you about timeline,
- Special AR filter activation for your local Instagram accounts
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| Your local versions | | |
For your local adaptations of ATL marketing communications material, you can use agency Pristop who has developed all laundry marketing communications materials. Your contact at Pristop at gorenje@pristop.si.
For your local adaptations of any marketing communications material, use our fully qualified and cost-effective partner, agency Frajni from Belgrade. Your contact at Frajni is Bojana Petrovic bojana.petrovic@frajni.com.
For local adaptations of the “How it works” feature videos you can also turn directly to our partner Storeez who created those videos: blaz@storeezstudio.com.
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| For more information, please contact: | | |
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