February 2023 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Communication Toolbox to support you launching all new WaveActive Superior & Advanced appliances now available!

Addressing the latest consumer trends in laundry care, WaveActive Superior & Advanced appliances ensure perfect washing performance, are economical & fast as well as smart & comfortable. We convey this information to our consumers with communication message: Laundry handled with care. Simply magic!

Communication Toolbox consists of marketing assets from rich content, BTL, ATL and communication strategies for new Gorenje communication platform, social media, and campaigns.

Carefully go through document with your team and colleagues from product management & sales teams in order to prepare local launch strategy accordingly.
Revise Toolbox
You can soon expect a special training dedicated to present to you each asset of this toolbox & it’s expected usage! Meanwhile, If you find any of assets missing for your local activation, please reach out to Rok Zagruševcem (rok.zagrusevcem@gorenje.com) & Sabina Vranc (sabina.vranc@gorenje.com)
Check out video
Coming soon 2nd batch of marketing assets in February & March

  • Selling arguments update,
  • How it works AirDry & NatureDry videos,
  • Product presentation video (explanatory),
  • Technical animation & short 5s loop videos
  • Retail team is working on NEW POS exposures for AirDry & NatureDry and will update you about timeline,
  • Special AR filter activation for your local Instagram accounts
Your local versions
For your local adaptations of ATL marketing communications material, you can use agency Pristop who has developed all laundry marketing communications materials. Your contact at Pristop at gorenje@pristop.si.

For your local adaptations of any marketing communications material, use our fully qualified and cost-effective partner, agency Frajni from Belgrade. Your contact at Frajni is Bojana Petrovic bojana.petrovic@frajni.com.

For local adaptations of the “How it works” feature videos you can also turn directly to our partner Storeez who created those videos: blaz@storeezstudio.com

For local adaptations of the landing page, please contact our partner AV studio: gorenje-tasks@av-studio.si.
For more information, please contact:
Sabina Vranc, Project Manager: sabina.vranc@gorenje.com

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Ines Hrovatič, Head of Multibrand Marketing Communication: Ines.Hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com
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