Gorenje is presenting a new communication platform “Simply Magic”, supporting the “Life Simplified” brand positioning. As a brand we strive to eliminate complexity and deliver experience of simplicity through well thought-out solutions that simplify daily chores at home. We speak about the moment where life seems complicated, and something makes it easier. In such moment we all dream of a magic button we could press, and all our chores will be executed effortlessly.

With the Simply Magic communication platform, we want to connect all Gorenje communication activities under one umbrella to achieve a better awareness and recognition of the brand essence and consequently better sales.

In Simply Magic communication toolbox, you will find marketing assets on a brand level focusing on ATL solutions with brand video, billboards, digital (HP banners) and social media strategy. We will keep you informed about forthcoming communication assets.

Base on new communication platform we have already prepared and delivered 4 communication toolboxes: for Laundry, Gorenje 73 birthday, EcoVadis award and Cooling line-up. 

For your local adaptations you can use our local agency AV studio  - contact is Vesna Bašelj vesna.baselj@av-studio.si or Pristop agency who has developed all Gorenje Simply Magic platform communication materials - gorenje@pristop.si.

Irena Knez, Brand identity manager: irena.knez@gorenje.com

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com