October 2023 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
Communication Toolbox for Laundry for all new AutoDosing system and ConnectLife
New and unique AutoDosing system saves time, detergent, energy and environment! Simply pour the detergent into the container and stay without dosing for up to one month, which is on average 20 washing cycles. We convey this information to our consumers with communication message: One month of worry-free washing!
To support you promoting all new AutoDosing system we prepared a communications toolbox that consist of marketing assets with rich content. 

But there are even more benefits:
  • Automated and manual liquid fill options.
  • Fill detergent and fabric softener once for up to 20 wash cycles.
  • Liquid storage is dishwasher-safe and easy to clean.
  • Sustainable and eco-friendly washing.

Toolbox link
Addressing the latest consumer trends in connectivity, we prepared eleven ''How it works'' videos that explain how ConnectLife app elevates consumers daily experience with doing laundry using our all new WaveActive Superior & Advanced appliances.

And what’s the best about it: 
  • Washing Assist will suggest the most suited washing and drying program, which you can start directly from the app. 
  • Tips & Tricks will keep your laundry & devices in pristine condition with cleaning and maintenance 
  • ConnectLife notifications will alert you when it's time to take out your laundry out
  • Automatic transfer the correct settings from the washing machine to the tumble dryer, using device linkage means freedom from one more task.

Check out ''How it works'' videos that will inspire consumers on streamlining their lives for greater simplicity.
Link to the videos
Your local versions:
For your local adaptations of any marketing communications material, use our fully qualified and cost-effective partner, agency AV studio from Velenje. Your contact at AV studio is Vesna Bašelj: vesna.baselj@av-studio.si.
For more information, please contact:

Nina Korenjak, Project Manager: Nina.Korenjak@gorenje.com 

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Ines Hrovatič, Head of Multibrand Marketing Communication: Ines.Hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

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