November 2023 If the message doesn't display, open it in browser.
 
 
 
  Gorenje, a Hisense company  
 
 
 
 
 
 
EHQ MARKETING: PR TOOLBOX November
 
 
Dear colleagues, 

Below you will find fresh and relevant new content to increase brand PR mentions from Hisense MDA, Gorenje MDA and SDA:

1. Gorenje appliances receives German Design award (EMBARGO UNTIL 5th December 2023)
Gorenje's Kitchen Appliances Series G800, celebrated at the German Design Awards 2023, marks a paradigm shift in kitchen design. No longer solely about appearance, modern design aligns with sustainability and societal impact. The G800 series embodies simplicity, emphasizing essential functions with minimalistic, neutral aesthetics. The Built-in Coffee machine, recognized for its high-quality dark steel elements, exemplifies this approach. Gorenje's commitment extends to a sustainable future, integrating innovative features like state-of-the-art microwave technology in ovens. Health-conscious designs, such as the Full Steam Built-in Ovens Series G800, further showcase Gorenje's dedication to user well-being.

2. Men’s EHF EURO 2024 is just around the corner. 
For the upcoming Men's EHF EURO 2024, a series of press releases is meticulously crafted to generate anticipation and coverage. 

3. Hisense Laser Cinema PL1, with TUV carbon footprint certificated and Laser Mini Project C1 
Hisense's commitment to sustainability receives acclaim as the Laser Cinema PL1 attains TÜV Rheinland's carbon footprint verification. With outstanding scores in data quality standards, the PL1 series demonstrates a 91.2% product renewable utilization rate and 50% lower energy consumption than traditional LED TVs. Combining technological innovation with an eco-friendly approach, the PL1 offers a versatile cinematic experience, adaptive VIDAA smart system, and ultra-mobility, making it an ideal choice for environmentally conscious consumers.
Hisense's C1 Smart Mini Projector, entering the European market as the flagship model, offers unparalleled entertainment. With a large screen size ranging from 65 to 300 inches, sustainable design, Auto Magic AI Adjusting, and Triple Colour Laser technology, it delivers optimal picture quality. The world's first 4K TriChroma Smart Mini Projector, equipped with Dolby Vision and Atmos, ensures a high-quality audio-visual experience. Compact, portable, and integrating VIDAA smart system, it transforms any space into an entertainment hub, marking a new era in home projection technology.

4. Hisense iverter technology is a technology that helps user to save energy
Inverter technology, employed in various household appliances, enhances efficiency and longevity while reducing energy consumption. From refrigerators maintaining stable temperatures to ovens ensuring even reheating, inverter technology offers quieter operation, shorter cooking times, and lower energy consumption. This innovation extends to laundry machines, dishwashers, air conditioners, and microwave ovens, promoting sustainability and improved user experiences.

5. Sustainability at Hisense Europe
Companies are adapting to the growing demand for sustainability, with global searches for eco-friendly goods rising by 71%. Hisense Europe exemplifies this shift, prioritizing sustainability across production, products, supply chain, people, governance, and corporate citizenship. Their goals include reducing emissions, promoting durable products, creating a sustainable supply chain, and focusing on employee well-being, aligning with global sustainable development targets and earning accolades for their green initiatives.

It is crucial to increase Gorenje brand Brad's public relations mentions within the market, aiming for increased visibility and positive exposure to strengthen our brand image. Sharing with you Methodology for Improving Brand Voice and some good examples.

 
Link to assets
 
Methodology
 
 
For more information, please contact:
 

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

 
 
 
 
   
 
Previous newsletters www.gorenjegroup.com
 
Unsubscribe