The key objective of this campaign is to communicate the benefits of transforming household appliances into smart devices and enabling Gorenje customers to get work done better, faster and with less effort from anywhere. Through ConnectLife app they can experience simplicity of monitoring progress, changing settings, getting updates, browsing user manuals, getting useful tips & tricks, choosing recipes, and more.

Our aim is to bring Gorenje customers closer to a world of smart living, assuring seamless customer focused smart home experience.

For communicating connected smart appliances, we develop various assets. Check them on Mabagor database: Key visuals – general & per category; TVC; billboards; e-comm banners; social media posts and landing page solution.

For your local adaptations of marketing communications material, you can contact agency Pristop at gorenje@pristop.si. For landing page localization please turn to AV studio Ljubljana: gorenje-tasks@av-studio.si.

Irena Knez, Brand Identity Manager: Irena.Knez@gorenje.com

Rok Zagruševcem, Senior Project Manager: rok.zagrusevcem@gorenje.com

Ines Hrovatič, Head of Multibrand Marketing Communication: Ines.Hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com