In anticipation of the upcoming UEFA EURO 2024™ championship in Germany, Gorenje is thrilled to introduce Gorenje x UEFA EURO 2024™ marketing assets. Sport sponsorship is crucial for brand building as it provides a dynamic platform to showcase the brand's values, reach a diverse audience, and establish a positive association with the excitement and energy of sports. Aligning with sports enhances brand visibility, fosters emotional connections, and creates lasting impressions that contribute to overall brand recognition and loyalty.

Our Communication Toolbox serves as the comprehensive arsenal for the launch of Gorenje x UEFA EURO 2024™ campaign on local market, featuring an array of marketing assets spanning from, below-the-line (BTL), above-the-line (ATL), and communication strategies tailored for the new activation of sport sponsorship UEFA EURO 2024™ across various channels, digital & social media, retail, events, public relations, OOH, TVC, etc. 

We urge you to meticulously review this document alongside your team, collaborating with colleagues from product line management and sales teams to craft a localized launch strategy that resonates with the unique dynamics of your market.

To enhance your understanding of the toolbox, we will soon conduct a specialized training session dedicated to presenting each asset and elucidating its intended usage. In the meantime, should you identify any gaps in the assets for your local activation, please reach out to Sponsorships sponsorships@gorenje.com.

• Retail and POS solutions
• Social media
• KOL
• ADS solutions
• PR (second round)

For your local adaptations of main and ATL marketing communications material, you can use agency Pristop who has developed all marketing communications materials in presented toolbox. Your contact at Pristop is gorenje@pristop.si.

For your local adaptations of any marketing communications material, use our fully qualified and cost-effective partner, agency Frajni from Belgrade. Your contact at Frajni is Bojana Petrovic bojana.petrovic@frajni.com.

For local adaptations of the landing page, please contact our partner AV studio: gorenje-tasks@av-studio.si.

Primož Kastelic, Sports Sponsorship Project Manager: primoz.kastelic@gorenje.com

Rok Zagruševcem, Head of Sports sponsorship, PR & brand development : rok.zagrusevcem@gorenje.com

Ines Hrovatič, Head of Multibrand Marketing Communication: Ines.Hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com