February 2024 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
UPDATE with new toolbox link: Get Ready for UEFA EURO 2024™ with Gorenje's Updated Marketing Assets: 2nd batch
Get ready for the upcoming UEFA EURO 2024™ championship in Germany, a one-time opportunity, and the most important project of Hisense Europe of the year! In front of you is the second updated batch of the Gorenje x UEFA EURO 2024™ marketing assets. In toolbox presentation new updated assets are marketed with NEW badge for your convenience. 

Updated toolbox includes following updates:
  1. Retail Activation proposal
  2. POS Solutions: Tend cards, Shop window, Over-size cup cut out
  3. New PR (2x)
  4. Social Media (FB, IG, TikTok) content and calendar plan
  5. KOL guidelines 
  6. Event concept

Take a close look at defined Gorenje Europe Hero Models for cooling, laundry, kitchen, SDA, and A/C. Alongside defined hero models that must be in focus in communication you will find listed top features that emphasises consumer benefits and where Gorenje excels. 

It is each market's responsibility to check Gorenje Europe Hero models and all local specific SKUs that will be part of promotional campaigns in time of UEFA EURO 2024™. Make sure that:
  1. all SKUs are equipped with proper rich content (if missing, report to relevant marketing person at EHQ), and 
  2. all features are translated to the local language.
  3. in communication your primary expose SKUs, that are defined hero models. If that is not applicable due to availability and/or sales promo push campaign, use SKUs per local need.

We urge you to start implementing the delivered assets, focusing on those with the longest lead time of implementation, where Retail/POS stands out. Please review this document alongside your team, collaborating with colleagues from product line management and sales teams to craft a localized launch strategy that resonates with the unique dynamics of your market.

Revise toolbox box

To enhance your understanding of the toolbox, we will conduct a specialized training session in February/March. In the meantime, should you identify any gaps in the assets for your local activation, please reach out to Sponsorships sponsorships@gorenje.com

Your local versions
For your local adaptations of main and ATL marketing communications material, you can use agency Pristop who has developed all marketing communications materials in presented toolbox. Your contact at Pristop is gorenje@pristop.si.

For your local adaptations of any marketing communications material, use our fully qualified and cost-effective partner, agency Frajni from Belgrade. Your contact at Frajni is Bojana Petrovic bojana.petrovic@frajni.com.

For local adaptations of the landing page, please contact our partner AV studio: gorenje-tasks@av-studio.si.
For more information, please contact:

Primož Kastelic, Sports Sponsorship Project Manager: primoz.kastelic@gorenje.com

Rok Zagruševcem, Head of Sports sponsorship, PR & brand development: rok.zagrusevcem@gorenje.com

Ines Hrovatič, Head of Multibrand Marketing Communication: Ines.Hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com

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