Februar 2024 If the message doesn't display, open it in browser.
  Gorenje, a Hisense company  
2024 Campaign for new Hisense Air Conditioners now available!

Dear colleagues,

We’re happy to be releasing a campaign for new Hisense Air Conditioners 2024. The goal was to develop a new creative concept for the 2024 AC communication, that is in line with the Hisense Sense for technology communication platform and also pays homage to EURO UEFA sponsorship. 

We created a two-phase communication. Due to the cold and hot weather season we have adapted the general communication to winter and summer look and feel,  which contributes to brand recognition. Inside the summer communication there is an UEFA EURO 2024TM extension, connecting the championship with the basic creative idea. Meanwhile we'd like to expose Lifestyle pictures, with different AC panels suitable for both winter and summer seasons.

Hisense products are all about innovative technology. And it’s the technology that has an impact on our senses. Hisense ACs touch our senses as they provide us with clean and fresh air, optimum temperature, and humidity levels. 

Now, take a minute and watch the videos below to fully understand the campaign.
Check out the new Hisense 2024 line up
Winter features
Summer Feature
Within the toolbox you’ll find everything you need for ATL and BTL promotion. On the links below you can find the whole presentation – the scope of the project, insights, main message and all tools available.
Check out the new Hisense Air conditioner toolbox presentation

Ambiental_Photos >>
Key_Visuals >>
Leaflets (for Web) >>
Leaflets (printable) >>
Lifestyle_Photos >>


PR >>
POS >>
Summer >>
Winter >>

Please note that in 1st week of March we will have a detailed presentation/training of 2024 AC toolbox materials. In case of any questions/dilemmas, please send them to us beforehand.

Have a great rest of the day,
EHQ Marketing
For more information, please contact:
Sara Strniša, Project Manager: Sara.strnisa@gorenje.com

Ines Hrovatič, Senior Project Manager: ines.hrovatic@gorenje.com

Alenka Potočnik Anžič, Marketing Director: Alenka.PotocnikAnzic@gorenje.com
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