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please find below press releases and content for IFA 2024. Review the content in detail, start preparing local plan, adaptations, and localisations. Please make sure that during IFA 2024 you are sending out relevant for local market press releases and share news on digital channels. 

Hisense showcased cutting-edge large-screen displays at IFA 2024, elevating gaming with immersive experiences featuring "Black Myth: Wukong" and Xbox-certified products. Their innovative TVs and laser projectors, designed for gamers, offer stunning visuals, smooth gameplay, and smart, user-focused technology, reinforcing Hisense's leadership in home entertainment.

Hisense will unveil new soundbars at IFA 2024, featuring wireless connectivity, Dolby Atmos, and DTS. With models ranging from beginner-friendly to advanced, these soundbars deliver powerful, immersive audio experiences, catering to all users. Highlights include the HT Saturn's 720W home-theater-like setup and the AX5125H's award-winning 5.1.2 channel sound.

At IFA 2024, Hisense will showcase the Hi8 hob and hood-in-hob, blending elegance and advanced technology. Features include the invisible Glow Slider, automatic temperature adjustment, Hood Sync Experience, and flexible cooking zones. These innovative products offer seamless, efficient cooking with a sleek, modern design, enhancing kitchen aesthetics and functionality.

Hisense unveils the Hi8 and Hi9 baking ovens, featuring advanced technologies like InCamera, AI Baking Assistant, and Vision Plus Max Screen. These models offer steam injections, multiple cooking modes, and remote control via ConnectLife app, combining elegant design with innovative functionality for effortless, precise cooking.

Hisense introduces the Hi8 dishwasher, combining energy efficiency with smart features like Smart Dosing and UV technology for eco-friendly, thorough cleaning. The Hi8 reduces energy consumption by 20%, offers quiet operation, and ensures complete drying with Auto Dry Technology, making it ideal for any household.

Gorenje showcases the G800 built-in oven and G600 Pizza oven, both designed and produced in the EU. These ovens combine advanced features like SteamAssist Pro, AirFry, and AutoBake with elegant design and user-friendliness, aligning with Gorenje's commitment to sustainable, future-oriented products.

Gorenje unveils the G600 and G800 hobs, showcasing elegance, reliability, and advanced technology. These models feature seamless LumiSliders, flexible cooking zones, automatic hood connectivity, and innovative heat control. The Hood-in-Hob Extractor adds space-saving functionality, while energy efficiency and easy cleaning enhance modern kitchen convenience.

Gorenje introduces the G800 dishwasher, designed for energy efficiency and user-friendliness. It reduces energy consumption by 20% and features smart dosing, UV hygiene, and ultra-dry functions. Quiet and thorough, it meets the needs of any household, offering sustainable and effective cleaning solutions.

Hisense introduces new cooling appliances featuring hi-end design, advanced functionality, and low energy consumption. The Smart Screen series, including Cross-door, French-door, and Side-by-Side models, offers antibacterial technology, customizable storage, and smart features like a 21-inch display, ensuring efficient, eco-friendly cooling for modern households.

Gorenje showcases its latest range of refrigerators, emphasizing comfort, efficiency, and connectivity. These new models feature advanced technologies like InverterCompressor, AdaptTech, and NoFrost Dual, ensuring optimal freshness, energy savings, and quiet operation. With smart features and connectivity via the ConnectLife app, Gorenje refrigerators enhance modern living while promoting sustainability.

Hisense introduces the 5i and 7i laundry series, blending intelligence, convenience, and energy efficiency. The 7i series features advanced AI Super Wash, Smart Dosing, and Allergy Care, while both series offer fast washing and drying times. These innovative appliances set new standards in smart, eco-friendly laundry care.

Gorenje presents its latest laundry appliances, emphasizing energy efficiency and user-friendly features. The lineup includes washing machines and dryers with innovative technologies like AirDry for enhanced cleanliness and NatureDry for gentle fabric care. These appliances deliver superior performance, ensuring clean, soft laundry while fitting seamlessly into everyday life.

ConnectLife will showcase its innovative smart living platform at IFA 2024, simplifying home management by connecting all Hisense brands in one place. With over 1 million users and a 4.6 app rating, ConnectLife enhances energy efficiency, convenience, and sustainability, offering seamless control of appliances and entertainment from a single app.

Hisense introduces its latest microwave innovations, including InverterTech for precise, energy-efficient cooking, and SmartTab for easy opening. The new models also feature AirFryTech for healthier frying with less oil and SteamTech in mini ovens for even, nutrient-rich cooking. Hisense continues to blend advanced technology with affordability.

Hisense unveils innovative home care products designed for modern living. Highlights include cordless vacuum cleaners with Inverter technology for efficient cleaning, wet & dry experts for versatile floor care, a robot vacuum with extreme suction power and smart features, and a powerful spot cleaner with steam for deep cleaning.

Gorenje's new "Mastery" series of kitchen machines blends cutting-edge technology with exceptional performance, catering to both beginners and experienced chefs. With four versatile models, these machines simplify culinary tasks, from kneading dough to creating masterpieces, transforming kitchens into efficient and inspiring spaces for all cooking styles.

Gorenje introduces new home care appliances, including updated G·Force vacuum cleaners with modern colors and enhanced features, cordless vacuums with Inverter technology and automatic HEPA filter cleaning, and Steam Supreme ironing stations with OptiTemp for perfect ironing. These innovations prioritize efficiency, durability, and user convenience.