Black Friday is a key sales promotion initiative for the Gorenje brand in the second half of 2024. Thorough preparation is crucial to securing outstanding sales results. We have developed marketing materials specifically for Black Friday, offering a prime opportunity to drive sales and strengthen the Gorenje brand's presence. This year solutions were developed by our internal HGE Marketing. The key visual was created using AI-generated content and is composed of multiple layers, allowing it to be easily adapted to suit the specifics of various communication solutions.