Dear Colleagues,

please find below new product press releases and video about our IFA 2024 booth happening & activations. Review the content in detail, start preparing local plan, adaptations, and localisations. 

The Hisense PX2-PRO brings the cinematic experience to home entertainment with advanced laser technology. It delivers stunning 4K ultra-realistic images, deep blacks, and vibrant colors, ensuring immersive viewing. The ultra-short throw design offers flexibility in setup, projecting large, bright images even in small spaces. Features like Filmmaker Mode, Dolby Atmos sound, and Dolby Vision HDR enhance the cinematic experience. Eye-friendly technology minimizes blue light and glare, while the VIDAA OS provides seamless access to streaming platforms. Highly rated for its affordability, performance, and gaming features, the PX2-PRO offers comprehensive home cinema entertainment.

Hisense's PX3 Series Laser Cinema has received TÜV Rheinland's Low Blue Light certification, recognizing its ability to reduce harmful blue light and protect viewers' eyes. With advanced laser technology offering 110% BT.2020 color gamut, the PX3 ensures a superior and safe viewing experience, especially for households with children.

Hisense's AX5125H soundbar is making waves with its immersive Dolby Atmos and DTS

performance, praised for its exceptional value and clear, punchy sound. Recognized by Techradar and Expertreviews as a top budget soundbar, it delivers full surround sound with wireless connectivity, elevating home entertainment at an affordable price.

Hisense Europe introduces its new EU-made Hi6 induction hobs, featuring the fastest pot detection in the industry (0.2 seconds) and a user-friendly four-slider interface. With advanced features like Bridge Area function and ConnectLife app compatibility, the Hi6 revolutionizes precision, speed, and convenience in modern cooking.

Gorenje will unveil the G800 built-in oven, blending elegance and functionality. Made in the EU, it features a 77-liter interior, advanced TFT display, SteamAssist Pro, and Pyrolytic cleaning. With AirFry, MeatProbe, and AutoBake, it's designed for efficient, healthy cooking with effortless precision.

Hisense RB5P410SBFC refrigerator excels in capacity, energy efficiency, design, and connectivity. With 413L of storage, advanced cooling technology, and the ConnectLife app for remote control, it offers a perfect balance of functionality and elegance, ensuring prolonged freshness and hassle-free living for years to come

Side-by-side refrigerators are rising in popularity due to their spacious design, energy efficiency, and smart features. Gorenje’s models, like the NRR9185ESXL, offer technologies like NoFrost and InverterCompressor for durability and quiet operation. Ideal for families, these appliances combine sustainability with sleek, modern design for a more efficient kitchen experience.

Gorenje's GreenTouch appliances offer innovative, eco-friendly solutions that reduce energy and water consumption, helping to lower costs and protect the environment. With features like WashControl, InverterCompressor, and SmartDosing, these appliances ensure sustainability without compromising performance, making them a smart choice for eco-conscious households

Black Friday 2024, on November 29, promises massive discounts on kitchen appliances, including eco-friendly and smart home devices. Expect unbeatable deals on Gorenje and Hisense products, from microwaves to air fryers. Start early, compare prices, and upgrade your home with energy-efficient appliances while saving big.

"FA 2024 was a success. Our recap video highlights key innovations from our brands, our hero products and impactful moments from the IFA 2024. Share this content on your social media channels and with relevant business partners.