October 2024 If the message doesn't display, open it in browser.
 
 
 
  Hisense Europe  
 
 
 
 
 
 
EHQ MARKETING: PR TOOLBOX October
 
 

Dear Colleagues,


please find below press releases for upcoming monthReview the content in detail, start preparing local plan, adaptations, and localisations. Ensure that your product press release content covers all relevant categories for your target market in upcoming month(s).

1. Hisense’s Impressive 110-inch ULED X LED TV Now Available Globally

Hisense has launched its 110-inch ULED X Mini LED TV globally, priced at $20,000. Recognized with numerous awards, including a CES Innovation Award, the TV features ground-breaking display technology with a peak brightness of 10,000 nits and over 40,000 local dimming zones, delivering exceptional contrast. Powered by the Hi-View AI Engine X, it ensures real-time adjustments for an immersive viewing experience. The release strengthens Hisense's leadership in the ultra-premium, large-format TV market, catering to gamers, movie enthusiasts, and sports fans.

2.Hisense CanvasTV- When art finds home

The Hisense CanvasTV transforms any room into an art gallery when not in use, displaying digital artwork with lifelike depth and texture. Its low-reflection coating and RGB light sensor ensure clear, glare-free images, while its swappable magnetic frames add style. Featuring QLED Quantum Dot technology for vivid colours and energy-efficient motion detection, it’s designed with sustainability in mind. Beyond art, the CanvasTV offers advanced entertainment features, including 2.0.2 surround sound, 144Hz Game Mode PRO, and AMD FreeSync™ Premium for gamers. Powered by VIDAA OS, it personalizes content for a seamless viewing experience.

3.VIDAA Kids powered by Kindoodle

VIDAA and A Parent Media Co. Inc. (APMC), owner of Kidoodle.TV, have expanded VIDAA Kids, a safe, child-focused streaming platform, to millions of VIDAA Smart TVs globally. Powered by Kidoodle.TV’s Safe Streaming™ technology, VIDAA Kids offers age-appropriate content, protecting children’s data and privacy. With popular shows like Paw Patrol and PinkFong, available in multiple languages, the platform ensures a secure and engaging experience for young viewers. This expansion reinforces VIDAA’s commitment to family entertainment, providing parents with peace of mind as their children enjoy a safe, vetted content ecosystem.

4. Partnering with Designed for Xbox, Hisense Launches the Ultimate 4K Laser Smart Mini Projector C2 Ultra

Hisense has launched its 4K Laser Smart Mini Projector C2 Ultra, designed for Xbox, offering gamers an immersive experience on 65-300 inch screens. Featuring Auto-Low Latency Mode, 240Hz refresh rate, and MEMC technology, it delivers ultra-smooth gameplay. The projector boasts 110% BT.2020 color gamut, Dolby Vision, and IMAX Enhanced certifications, with 3000 ANSI lumens for stunning visuals. A 2.1 channel JBL sound system with DTS® Virtual™ 3D surround sound enhances the audio experience, making C2 Ultra ideal for gaming and home entertainment.

5. Hisense to Commence Mass-production of 150-inch Laser TV

The 2024 Laser Display Technology and Industry Development Conference, titled "Light of The Future," showcased innovations in laser display. Hisense announced the mass production of its 150-inch Laser TV, reflecting the growing demand for large screens. Hisense's advancements, including rollable and lifting screens, enhance home entertainment, gaming, and artistic displays. With a 58.4% global market share in Laser TVs, Hisense leads the laser display industry, aiming to integrate AI and sustainability in future products for immersive, eco-friendly viewing experiences.

6. Hi8 line up

Hisense's new HI8 range includes Built-In Ovens, a Combi Microwave Oven, a Coffee Machine, and a Warming Drawer, blending advanced technology with sleek design. The ovens feature steam functions, intuitive controls, and a food probe for precise cooking. The Combi Microwave offers air fry, frozen food modes, and even heating. The Coffee Machine delivers perfect brews with milk frothing, and the Warming Drawer keeps meals at ideal temperatures, offering additional convenience and functionality.

7. G800 line up

The G800 Generation by Gorenje simplifies kitchen tasks with smart features like AirFry, AutoBake, and ConnectLife, allowing more family time. The oven's AutoBake and AirFry functions ensure easy, healthy meals, while PyroClean handles cleanup. ConnectLife lets you control appliances remotely, and the microwave’s Inverter technology ensures even cooking. The Warming Drawer keeps meals ready, and the Coffee Machine’s AutoCappuccino and SelfCleaning features deliver effortless coffee enjoyment.

8. Tumble-dryers are the thing you can't afford to miss in the fall

Hisense tumble dryers make fall and winter laundry care easy, offering energy-efficient, fabric-friendly drying. Equipped with high-precision sensors, they adjust drying time automatically, saving time and energy. With A+++ energy ratings, they reduce electricity bills and benefit the environment. Features like wrinkle prevention, sterilization drying, and self-cleaning ensure your laundry stays fresh and bacteria-free. The Quick Dry 30’ program saves time, while smart connectivity between washers and dryers streamlines the process.

9. End-of-year Tips for gift shopping

Small domestic appliances make perfect end-of-year gifts, blending practicality with luxury. Gorenje’s stylish and innovative products cater to various needs, from air fryers for health-conscious friends to coffee makers for busy bosses. Thoughtful gifts like a stand mixer for your girlfriend or a multi-cooker for mom add a personal touch. With Gorenje’s commitment to quality and sustainability, these appliances elevate everyday tasks, making them memorable and enjoyable for years to come.

10. ConnectLife - Your personal assistant for smart and hassle-free home management

The ConnectLife smart platform from Hisense Group brands integrates major and small domestic appliances, enabling remote control via smartphone or tablet. It enhances comfort, efficiency, and security in smart homes, offering features like personalized troubleshooting, problem reporting, and seamless customer service. With growing users, ConnectLife simplifies daily life by managing and monitoring appliances, while its AI-driven advancements promise an increasingly integrated and sustainable smart home experience. Download the ConnectLife app for a smarter, easier lifestyle.

11. Gorenje's first time as the official partner of the Women's EHF Euro 2024

Gorenje is the official partner of the Women's EHF EURO 2024, marking its first sponsorship of the event after four successful partnerships with the Men’s EHF EURO since 2018. The tournament will feature 24 teams and take place from November 28 to December 15. Gorenje celebrates this partnership with exclusive offers, including its PizzaPlus oven, designed to enhance the match-watching experience with freshly baked pizza in just minutes.

12. Hisense refrigerators - elegant and technologically advanced appliances

Hisense refrigerators, such as models RQ5P605NSVE and RQ768N4GBE, combine sleek design with advanced technology. Their slot-in design aligns with kitchen cabinets, while features like My Fresh Choice, Super Cool, and HI-NANO ensure optimal freshness, safety, and energy efficiency. With spacious storage and innovative cooling, these models enhance convenience, food preservation, and sustainability, delivering premium functionality at an affordable price.

13. Gorenje cooling appliances, developed with energy efficiency in mind

Gorenje’s cooling appliances prioritize energy efficiency, featuring AdaptTech, improved inverter technology, and NoFrost systems. These innovations reduce energy consumption, maintain optimal storage conditions, and extend appliance lifespan. Models like the NRB620A8BX4WFE and NRKI519E82WF offer superior efficiency, lower noise, and minimal frost build-up. Gorenje's commitment to sustainability and advanced technology delivers user-friendly, energy-saving solutions for a more eco-conscious lifestyle.

 
Link to assets
 
 
For more information, please contact:
 

Rok Zagruševcem, Head of Sports sponsorship, PR & brand development:
rok.zagrusevcem@gorenje.com

Alenka Potočnik Anžič, Marketing Director: 
Alenka.PotocnikAnzic@gorenje.com

 
 
 
 
   
 
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