Auctioning Gorenje’s pink refrigerator in Norway

Every year Norwegian golf clubs join forces for a good cause – to raise funds in the fight against cancer. The “Pink Cup” charity golf tournament was established in 2008 in Norway specifically to fight breast cancer.

And this year Gorenje contributed with an exciting item – a pink Retro refrigerator embellished with a precious ribbon made of white gold, and fitted with glittering zircon gems by Slovenian jeweller Zlatarna Celje (Celje Goldsmiths). All funds raised by the sale of these appliances were donated to institutions working to cure breast cancer, and for upgrading medical equipment used in early cancer detection.

So far, Gorenje and Zlatarna Celje have helped raise over €380,000, through their own auctions of precious pink refrigerators with white gold ribbons and through cooperation in similar projects. The project began in Slovenia on the initiative of prim. ass. Jana Govc Eržen, a founding member of the Slovenian chapter of Europa Donna, the European Breast Cancer Coalition. The first two successful auctions in Ljubljana and London were followed by two auctions as part of Pink October, European Breast Cancer Awareness Month, in Split, Zagreb and Moscow.

Social accountability plays an active part in all of Gorenje's operations, with the company regularly taking part in charity projects, even initiating them, including charity auctions in several European cities. One Gorenje refrigerator was even sold in Moscow for a record-breaking USD $110,000. 

Gorenje contributes to the “Pink Cup” golf tournament with a unique Gorenje pink retro fridge for their campaign against cancer.