With “Customer care” campaign we are taking advantage of being a market leader in the Adriatic region, reminding/informing our existing/potential customers that we are taking care for many generations, already 70 years. Gorenje brand long-time presence and an excellent aftersales service are the main advantages in this region according to customers perception. Based on this, we have prepared a brand image campaign which could easily become a sales support campaign with some clear benefits in second phase. Communication strategy is based on 2 interconnected TV ads, Social media and selective POS solutions.

This campaign should be considered as a campaign for celebrating 70 years of Gorenje in next year (5th of April 1950 is official date of Gorenje company registration). You will receive instructions about global activation of this campaign in Marketing planning letter in the autumn.

We plan to start a campaign in January, so we leave you enough time for local adaptations and an efficient media plan for the first/image and second/sales support phase.

Although the campaign was primary designed for the Adriatic region, it could also be relevant as a brand image campaign for most of the EE markets.

For local adaptations of a separate communication material we recommend you to use our partner, Frajni agency from Belgrade. Your contact at Frajni: nevena.milicevic@frajni.com

For local adaptations of the landing page please contact our partner AV studio: gorenje-tasks@av-studio.si.

Please also include Elizabeta Biluš from the Digital Marketing department: elizabeta.bilus@gorenje.com in copy.