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Wednesday, 25th February 2026, Velenje Football legend Luka Modrić joins the Gorenje family

At Gorenje, we’ve always believed that greatness begins at home and today, we’re honoured to share a new chapter of our own: football legend Luka Modrić is officially joining the Gorenje family as our new brand ambassador.

Tuesday, 13th January 2026, Las Vegas, USA Hisense showcased a full-scenario smart home ecosystem at CES 2026

Hisense showcased a full-scenario smart home ecosystem at CES 2026, demonstrating how advanced display technologies and AI-powered home appliances come together to enhance everyday life. Designed around real-life home scenarios, Hisense’s CES booth brought premium large-screen entertainment together with intelligent kitchen, air, and laundry solutions.

Tuesday, 14th October 2025, Ljubljana Gorenje with over 200 patents, wins national World Intellectual Property Organization award

Gorenje received a national award from the World Intellectual Property Organization (WIPO) for its exceptional intellectual property portfolio and long-standing commitment to integrating innovation into both corporate strategy and daily operations. The award is a recognition of our comprehensive and dynamic innovation system, which accelerates the development of science and technology, empowers employees and creates significant economic and social value.

Thursday, 4th September 2025, Berlin Hisense at IFA convincingly at the top of the global home appliance industry

Today, under the slogan "Innovation For All", the IFA fair in Berlin is becoming a global meeting point, where manufacturers of home appliances and consumer electronics from around the world present their latest achievements and technologies that will shape the future. Among the largest global players this year is the Hisense group, presenting in Berlin an impressive range of home appliances and consumer electronics and numerous innovations under the Hisense, Gorenje and Asko brands. Hisense has also announced a new major sponsorship as an official partner of the FIFA World Cup 2026™.