Wednesday, 2nd July 2008, Cologne, Germany

Gorenje Ora-Ïto oven wins the Plus X Award 2008

Gorenje Ora-Ïto oven wins the Plus X Award 2008

Gorenje's cooperation with the French designer Ora-Ïto certainly did not go unnoticed in the professional community. This time, the built-in oven of the trendy Gorenje Ora-Ïto designer collection won the prestigious international Plus X Award in the category of design. The jury was convinced by its elegant appearance featuring black glass combined with a handle made of brushed aluminum, technically perfected interior, and electronic controls that pave the way for optimum cooking results. Thus, the success that the black Gorenje Ora-Ïto collection, available in the European markets for just over a year, had already attained in the European markets was taken another step further.

The cult magazine Wallpaper ranked the household appliance collection among the five best household appliances of the previous year – owing to its cutting-edge technology it was even dubbed the iPhone of the kitchens. This time, it impressed the sharp eye of the international expert jury for the Plus X Award. The jury that includes representatives of specialized media from the field of electronic, electric, IT, and telecommunication technology, appreciated the minimalist exterior design that was found to embody a timeless elegance, and the technological perfection of the electronically controlled built-in oven of the Gorenje Ora-Ïto Collection.

Like all other appliances of the collection, the award-winning B1 ORA E built-in oven ranks in the highest A energy class. Furthermore, it offers the user numerous convenient functions. Electronic control and the thermal probe make sure the food is cooked just the way you imagined. A special Dynamic Cooling System retains all the heat inside the oven while the triple glass door, called "Ultra Cool Door", remains cool even during cooking. The entire oven interior is treated with EcoClean enamel which does not absorb the heat but rather reflects it, thus improving the efficiency of the cooking process and facilitates cleaning.

To date, Gorenje has received five Plus X Awards. Following the award in the user-friendly control category won by the Premium Touch washing machine in 2004 and Premium Touch refrigerator-freezer in 2005, the Gorenje Pininfarina refrigerator-freezer won the award for design in 2006. Last year, the jury was charmed by the user-friendly operation of the velvet-black refrigerator-freezer Gorenje made with 3.500 CRYSTALLIZED™ - Swarovski elements.

The Plus X Award is presented to the best products from the range of household appliance, consumer electronics, IT, and photography, in the following categories: innovation, design, functionality, ergonomics / human engineering, user-friendliness, and environment-friendliness. The products that qualify for the award excel with superior quality, functionality, long useful life, and above all the value added generated by their innovative functions.