Thursday, 27th August 2009, Velenje/Berlin

Gorenje at Berlin's IFA 2009 Fair

Gorenje at Berlin's IFA 2009 Fair

Innovation and the Colourful Touch of Light

Gorenje is coming back to the IFA fair in Berlin, one of the world's largest consumer electronics and home appliance fairs. This year, three novelties will be premiered that pave the way to new dimensions. Direction: "Beyond White".
Each of the new collections has its unique way of addressing the customers. The Gorenje designed by Karim Rashid, a collection that is still cloaked with a veil of secrecy and anticipation, will touch the visitors with the magic of light and the charisma of its designer; Gorenje Retro Collection will glow in the rainbow of new colours; and the new Gorenje Simplicity line will impress with its rational perfection and straightforward operation. Nevertheless, all three collections share two traits: they are power efficient and environment-friendly.
"We are well aware that development of new products is of key importance for further development of both the company and the brand, even in the time of crisis", commented Mr. Franjo Bobinac, Gorenje president and CEO, adding: "Companies that maintain a high level of innovation and development activities in the time of crisis will emerge as winners. Gorenje is determined to meet the recovery from crisis as ready as possible, with a refreshed array of products tailored to the customer's needs. This determination has materialized in new products and achievements that we are proudly presenting at this year's IFA fair in Berlin."

Gorenje is thereby reaffirming its vision of a design-minded manufacturer of household appliances, whose innovative, technologically perfected and energy-efficient solutions are setting new trends and pushing the standards upwards.

Last year, the prototype of the Gorenje for iPod refrigerator seemed to be the one Gorenje innovation that the visitors found the most impressive. As a response to the immense interest in this appliance, the interactive refrigerator is already in serial production this year and it is ready to be displayed in its final version. Integration of modern information technology into household appliances takes their performance to a new level, while keeping the operation simple, interactive and fun; and this is the key message Gorenje is communicating with this year's novelties. One of the projects also includes cooperation with Microsoft.

The classy SmarTable by Gorenje is also richer by another version. This time, it is ready to allure in new colours and materials. Especially for the occasion, Gorenje Design Studio created an exclusive edition of this classic piece: it is made of white Kerrock and comes in a playful combination of white and purple. The prestigious SmarTable in trendy purple will see its debut at the fair.

The exhibited appliance will also include the new generation of cooking appliances, launched in most European markets last year. In addition to appealing design, the collection introduces numerous new patent-protected innovative functions that are both user- and environment-friendly.

The new generation of appliances was warmly welcomed by the consumers and it has already been crowned with its first award: the BO 8750 AX electronic oven of the new generation won the prestigious international Plus X Award in the categories of design and user-friendliness.

These are only some of the highlights from the verve of the Gorenje exhibition area at the IFA 2009 fair taking place from September 4th to 9th, this year, in Berlin. Gorenje will exhibit in the Hall 1.1 to which you are kindly invited with the following thought: “Whoever thinks in colours recognizes all the shades of light. The choice is yours. Select which side of light you prefer to live in.”  We hope to meet you there.


Effectively combining smart technology, excellent design, care for the environment and great value into every one of Gorenje appliances, Gorenje is constantly raising the bar of quality standards and consumer expectations for Europe’s leading domestic appliance manufacturers. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world. Gorenje inspires.

IFA – The Business Event No. 1 for Consumer Electronics and Home Appliances

The IFA international fair is considered one of the world's largest consumer electronics and home appliance fairs in the world. According to official statistics, the record-breaking attendance of 1,245 exhibitors from 63 countries attracted as many as 220,000 visitors from across the globe. The fair was also attended by 6,182 accredited journalists from 67 countries. IFA is organized by Messe Berlin, owned by the Consumer and Communication Electronics Company (Gesellschaft für Unterhaltungs- und Kommunikationselektronik). As of last year, IFA also includes the HOME APPLIANCES @ IFA exhibition which features all major manufacturers of small and large household appliances.