Wednesday, 9th September 2009
Gorenje SIMPLICITY line
Performance inspired by the new lifestyle of “Voluntary Simplicity”
Responding to the modern trends of simplicity and showing great appreciation and respect for the consumers' leisure time, Gorenje introduced a thoroughly revamped line of household appliances for kitchen and bathroom, named Gorenje SIMPLICITY. The new line was unveiled at IFA and will be launched in the markets in next few months.
The “Simplicity” trend is an inspiration in every field of human creativity. Integrating the idea of "Voluntary Simplicity" into the products in order to respond to the actual needs of the consumers is the central challenge currently tackled by designers and manufacturers. We are now up for a period of clean, pure and simple forms and functional solutions fully tailored to the users, yet remaining faithful to the principles of sustainable development and devoted to preserving the environment.
The SIMPLICITY line of appliances delivers a thoughtfully devised array of operation modes and programs, offering simple control with a single logical knob that will relieve you of the incessant dilemmas on which program to use. Simply choose the preset program, and the advanced UseLogic® technology will take care of the rest; hence, you will only pay for what you really use. In addition, these appliances are highly convincing with their economic and environment-friendly operation as their power efficiency ranks them in the highest A and A+ classes.
The careful and deliberate selection of preset programs, resulting from years of experience by European users, will prove convenient both for beginners and experience users who know exactly which features and functions of each appliance they actually need and employ.
Gorenje SIMPLICITY appliances will simplify your life and save your time.
- With a single logical knob
- With deliberate design
- With cost-effective operation
- At reasonable price
The SIMPLICITY line of appliances delivers a thoughtfully devised array of operation modes and programs, offering simple control with a single logical knob.