Thursday, 6th May 2010, Velenje, Slovenia
Gorenje Trade Show@Home Interior
Today and tomorrow, Gorenje Interior Division, in charge of manufacturing and marketing kitchens of the renowned Gorenje and Marles brands, is hosting the Gorenje Trade Show @ Home Interior to unveil a range of fully revamped kitchen programs of both brands, which are scheduled for launch in the markets in June this year..
New Gorenje and Marles kitchens see their debuts
During the two days of the trade show, over 650 business partners and reporters from 24 countries are expected. In addition to new kitchen programs, the refurbished showroom will also display the novelties in home appliances, furniture, bathrooms, and ceramic tiles.
Gorenje Home Interior Division boasts nearly six decades of tradition in kitchen manufacturing. In Gorenje's anniversary year, it is introducing to the markets a fully revamped program of kitchens, as well as several novelties in living room, bathroom, and ceramic tile programs. This is a result of the decision to reposition both brands, which was adopted based on an in-depth analysis of the Gorenje and Marles kitchen assortment.
"We have revised, refreshed, and standardized the entire kitchen assortment of both trademarks. We kept the best-selling kitchens while either discontinuing or replacing the rest with selected new kitchen programs. This will slash our costs while a well thought-out marketing strategy, coupled with a rich and wide offer, will lead to better sales. All these measures are a part of our pursuit of becoming the leading trademark of kitchen furniture in the markets of the Western Balkans,” forecasts Uroš Marolt, Gorenje Management Board Member in charge of for Gorenje Home Interior Division.
The new generation of kitchens delivers a variety of materials, exceptional design and highly functional convenient solutions in drawer and cupboard opening, lighting and arrangement of space. Design follows the latest trends and it is attuned to the designer lines of Gorenje home appliances, featuring clean lustrous surfaces, specially designed handles, and rounded sides, the hallmark of the brand's most recent lines of appliances. This gives Gorenje a competitive edge in the built-in home appliances sales as the company offers a truly comprehensive range of kitchen products.