Monday, 1st August 2011, Sarajevo, Bosnia and Herzegovina

Gorenje – Silver Sponsor of the 17th Sarajevo Film Festival

Gorenje – Silver Sponsor of the 17th Sarajevo Film Festival

The 17th Sarajevo Film Festival, sponsored this year also by Gorenje, has ended. The Sarajevo festival is known for its excellent program selection and relaxed atmosphere and is attended by both film artists from around the world and loyal film lovers who visit the festival every year. This year the list of famous and reputed names attending the festival included the world famous Hollywood star Angelina Jolie, who was honoured with the Heart of Sarajevo Award. She walked the red carpet accompanied by her partner Brad Pitt.

At the central festival venue on the Festival Square in front of the National Theatre, where the major part of the program took place, the silver sponsor Gorenje showcased the Gorenje Delta kitchen equipped with designer line Gorenje Ora-Ïto appliances which hosted several festival events and gatherings. Gorenje representatives also attended the opening ceremony of the festival.

Franjo Bobinac, President of the Management Board and his wife also arrived in Sarajevo on this occasion to attend the festival's opening ceremony and meet the media representatives at a special media event the next day. Mr. Bobinac and Robert Polšak, Director of Gorenje Commerce, d.o.o., BaH, who also participated in the event, both expressed their satisfaction with the festival that has grown beyond the regional borders and gained a special place in the world film industry.

The President of the Gorenje Management Board Franjo Bobinac emphasised the special significance of the Bosnia-Herzegovina market where Gorenje has opened three studios, namely in Sarajevo, Tuzla and Mostar. “We are delighted to be able to present the modern design of Gorenje appliances also in the Bosnia and Herzegovina market. This, in addition to superior technology and energy efficiency, is one of the key factors that will drive the future development of Gorenje products”, added Bobinac. Director of Gorenje Commerce, Robert Polšak, announced the opening of the new Gorenje Studio in Banja Luka and stressed the significance of extending the sales network by establishing new salons in all four major urban centres of the Bosnia-Herzegovina market.

During the film festival Gorenje organised a special event called the “Summer Cocktail Night” for its loyal customers in its biggest studio in Sarajevo in Skenderija. The guests of the mini culinary show were entertained by renowned chef Vjekoslav Kramer – Vjeko and barman Denis Ahmedović. The master chef prepared a host of delicious nibbles for all visitors – following quick and simple recipes and with the assistance of Gorenje's faithful kitchen aids, of course!

Barman Denis Ahmedović contributed to the excellent atmosphere by preparing truly enticing fruit cocktails. The whole show was made even more interesting by prize contests and the luckiest visitors took home some nice practical gifts, including a juicer and sleek mixers from the Gorenje Black Up line.

The events featured by the 17th Sarajevo Film Festival definitely offered plenty of opportunities also for the promotion of Gorenje products, especially design collections, which occupy a special place in Gorenje. Wishing to bring designer lines closer to their customers, in August Gorenje studios in BaH offer collections signed by famous designer names, such as Pininfarina, Karim Rashid and Ora-Ïto, at especially good terms.