Friday, 2nd September 2011, Berlin / Germany, Velenje / Slovenia

Gorenje at the IFA 2011

Gorenje is successfully combining state-of-the-art know-how and innovative technology into convenient solutions that have convinced even the most demanding users. This year, they return to Berlin's IFA fair, where numerous novelties and innovations are displayed in Hall 1.1, exhibition area 201. The spotlight in Gorenje's showroom spanning 500 square metres will be on the new generation of washing machines and dryers with innovative SensorIQ technology, and high-end induction hobs with the revolutionary IQcook technology. It goes without saying that these products are outstandingly designed, energy and water efficient, perform significantly better, and are easier to use.

The IFA fair that has included a home appliance section for the last four years, is considered one of the most prominent global business events in the home appliance industry. Its trendsetting power outlines the product portfolio of tomorrow, and the direction of innovation that is of key importance for further development of enterprises and brands.

Gorenje President and CEO, Mr. Franjo Bobinac: "The IFA international fair allows us to present to the global public our recent R&D achievements in a single place. In addition, we harness the strong recognition of the fair among professionals, the media and consumers  to launch our innovations upon which we build our distinction in the industry. Moreover, we will also take the opportunity to meet with our many business partners from around the globe and, perhaps most importantly, to win new orders or to strike new deals."

This year, the focus of Gorenje's presentation at the Home Appliances@IFA global exhibition in Berlin is the new generation of washing machines and dryers with the innovative SensorIQ technology, high-end induction cookers with the revolutionary IQcook technology, and ovens with the HomeCHEF unique electronic touch control. After the début at the IFA 2011, the new washing machines, dryers, and HomeCHEF ovens will be available in some of the key markets as early as this year; the new hobs will be launched in 2012.

New Generation Washing Machines and Dryers

New generation washing machines and dryers boast intelligent SensorIQ technology that automatically controls the washing and drying process, contributing to high energy efficiency of the appliances. State-of-the-art SensoCARE technology delivers perfect laundry care as it heeds the differing needs of modern consumers. UltraWHITE, a unique program for delicate whites, a result of the know-how of Gorenje's own experts, provides perfectly white and shiny laundry at no more than 30°C.  Flagship of the new generation dryers are the energy-efficient condenser dryers with a heat pump, featuring the innovative TwinAir drying technology which, combined with IonTech technology of efficient fibre smoothing, deliver the UltraSOFT softness and care. All this ranks the new Gorenje washing machines and dryers among the most accomplished appliances in the market, with a ultimate sense for laundry.

The IQcook Revolution in Kitchen

The revolutionary top class IQcook induction hob providing completely safe and controlled cooking with preset cooking and frying modes will be another highlight amidst the Gorenje novelties. The innovative IQ sensor technology in the cooking hob and on the cookware lid guarantees a completely safe and closely controlled cooking process allowing the choice of five preset cooking and frying modes. This new technology not only saves time by optimising the cooking temperature but it also saves energy: the IQcook cooking hob can even save up to 40% in energy consumption compared to conventional induction technology hobs.

HomeCHEF – Oven Full of Knowledge

Notable novelties from Gorenje include the HomeCHEF oven that represents the pinnacle in electronic touch control of ovens, and an important step forward in the development of home appliance controls. The control module, a result of Gorenje's in-house development and winner of a reddot award, allows slide control of the oven via a large colour display, which is a revolutionary novelty in oven controls.

New Washing Experience with WashEXPERT

The concept of innovative slide control on hobs and ovens has been rolled out to other product groups as well. One such example is the concept washing machine WashEXPERT. Like the new ovens, it features unique touch control via large and clearly laid out colour LCD display. The user only has to choose the program that best suits his or her knowledge of the washing process, given the type or colour of fabric. It is a complex innovation of intuitive washing mode selection, translated into truly simple use and appealing form. The WashEXPERT will presumably be available in 2012.

Excellent Performance and Outstanding Design

Needless to say, Gorenje's exhibition area will also include some other novelties; a range of new environmentally friendly appliances of the highest energy classes (A+, A++, A+++) and designer lines for which Gorenje is particularly renowned. This year, the Gorenje Weblicity line will be unveiled. These appliances allow the user to take part in the design of their appliance. The appliance handles, knobs, or other details, featuring the soft and wavy lines, allow mounting a colour magnetic stripe available in six colours: white, black, grey, orange, green, and pink.

These are but a few accents from Gorenje's this year's presentation at the IFA fair in Berlin taking place from September 2nd to 7th 2011, between 10 AM and 6 PM. Gorenje can be found in Hall 1.1, exhibition area 201.