Tuesday, 17th July 2012, Velenje/Slovenia, Essen/Germany
Gorenje appliances again at the pinnacle of design
Gorenje SensoCARE washing machine and the Gorenje IQcook sensor-controlled induction hob are among this year's products with the best design in the world. Such was the decision of the 30-member jury of the renowned international red dot design contest. The award ceremony took place in early July in Essen, Germany; it was attended by Gorenje's designers Lidija Pritržnik, Borut Keržič, and Matevž Popič, the authors of the two awarded designs.
Gorenje President and CEO Mr. Franjo Bobinac commented on the award: »Home appliances are a mature industry in which supply exceeds demand. For a company of our size competing with the biggest players, it is that much more important to be different. At Gorenje, we have been building the recognition and distinctiveness of our brand on superior design for a number of years. Red dot design awards are certainly one proof that we have been successful.«
Gorenje SensoCARE washing machines with the SensorIQ smart technology and advanced Gorenje IQcook induction hob with sensor control are the result of Gorenje's in-house development; they were designed at the company's own Gorenje Design Studio (GDS). Mrs. Lidija Pritržnik, creative director at GDS, who works with a broad team of colleagues to see that Gorenje's appliances feature excellent design, is happy with the results of the red dot contest: »International professional awards are confirmation that our experience, competencies and creativity are appreciated beyond the borders of our country. They motivate us to make products that will contribute to better life, development of society, and care for the environment. Employees at GDS will continue to do so in the future.«
Gorenje Group is a perennial winner of the red dot design awards for the home appliances branded Gorenje, Asko, and Atag. This year, Gorenje also received the award for two kitchen hoods of the Asko brand which is mostly distributed in the Benelux countries.