Monday, 14th January 2013, Cologne, Germany

Gorenje back at the LivingKitchen @ IMM in Cologne

Gorenje back at the LivingKitchen @ IMM in Cologne

Innovative high-tech in the kitchen

Gorenje is taking part in the "LivingKitchen 2013" Exhibition, starting on January 14th and lasting through January 20th 2013, parallel to the IMM Cologne 2013 fair. The rather new international event LivingKitchen is a trade fair focusing on all aspects of kitchens, offering both trade visitors and the general public an opportunity to experience the home interiors of the future. The Gorenje exhibition area No. C 020 in Hall 5.2, extending over 350 square meters, presents a selection of novelties from brands Gorenje, Gorenje+ and ATAG, with spotlight on the Gorenje+ exclusive built-in appliances premièring the IQcook innovative induction hob with IQ sensor technology and unique IQsteam cooking programme for healthy cooking, and the prototype Wi-Fi ready high-tech oven iChef+.

IQcook, flagship of the Gorenje+ Novelties

In particular, Gorenje's display in Cologne is focused on showcasing the wide and varied range of premium built-in appliances, with the spotlight on the Gorenje+ brand of exclusive built-in appliances available through kitchen specialists and intended for the most demanding customers. Gorenje+ exclusive appliances boast numerous technologically advanced features, even global innovations such as the flagship of the Gorenje+ novelties exhibited in Cologne, the revolutionary IQcook induction hob featuring unique IQsteam steaming technology that completely changes the way we cook and emphasizes the trend towards an easier way of cooking and healthy eating. It is the first induction hob in the world that you can truly trust to perceive all changes in a timely manner and adjust the operation to avoid boiling over, burning, or overcooking. User-minded preset cooking modes IQsteam, IQboil, IQpro, IQfry and IQgrill simplify the preparation of many dishes even further. Now users can maximise their leisure time while their meals cook and they needn’t worry about something unexpected happening – nothing will ever burn or boil over again.

Wi-Fi cooking: Innovative high-tech in the kitchen

Much to the delight of technology buffs, Gorenje is taking a step forward by premièring another technical highlight from Gorenje+ brand. It is the prototype version of the award-winning high-tech oven iChef+- with an intelligent control module operated by sliding your finger across the screen, upgraded with a Wi-Fi interface which can be controlled remotely by a smart phone or a similar device. Starting or ending the cooking process, uploading delicious recipes, controlling the status of the oven, and switching the oven lighting on and off will be possible with an app running on an Android-based mobile device.

The maximum in design and performance

In addition to the presentation of Gorenje novelties and the premiere of Gorenje+, a part of the exhibition area will feature the ATAG brand, a leading Western European design brand which has been a part of the international Gorenje Group since 2008.

The ATAG brand with its assortment entirely revised for 2013 demonstrates how superior design can be harmoniously combined with innovative and convenient functions. For example, the targeted flame of the innovative Fusion Volcano wok Burner in ATAG glass ceramic hobs provides highly efficient heating exactly in the middle of the wok bottom to afford effects that are otherwise only possible with dedicated Asian wok burners. Further ATAG novelties include the modern Glass Line with oven fronts in matte soft black finish, and the new eye-catching ATAG Cooling Center consisting of an upright freezer, a fridge, and a wine cellar with sophisticated stainless steel front panels. Temperature is electronically controlled – the Cool Flow System will make sure temperature is even throughout the appliance.

Gorenje’s highlights from current product portfolio

Gorenje XtremePower induction cooking hobs with improved PowerBoost function, modified and even more efficient classic fridges of the Gorenje Retro Collection, and new generation dishwashers with patented TotalDry function and spacious interior are also among Gorenje's prominent achievements showcased at the LivingKitchen 2013.  In addition to the above novelties, Gorenje's hit collections Gorenje designed by Karim Rashid  and Gorenje Ora-Ïto Collection will also work their charm at the fair.

Cook. Enjoy. Live. @ LivingKitchen 2013

LivingKitchen event in Cologne attracts the big names from all segments of the kitchen sector – including chefs, of course. In its demo kitchen, Gorenje will get cooking with Chef Sascha Wenderoth who will bring all his culinary passion and experience to Gorenje’s dynamic domain at the LivingKitchen. He will prepare delicious meals on the revolutionary novelty of the Gorenje+ range, the IQcook induction hob in front of the audience.

By taking part in the LivingKitchen, the rather new international biannual kitchen event, Gorenje remains faithfully dedicated to its vision of a design-minded household appliance manufacturer whose innovative and technologically advanced solutions dictate new trends. You are kindly invited to visit Gorenje at the LivingKitchen from January 14th to 20th 2013, parallel to the IMM Cologne. Ingenious concepts, new models, inspiring presentations – LivingKitchen is the event for the kitchen furniture industry in 2013.